<html><body><div style="font-family: arial,helvetica,sans-serif; font-size: 12pt; color: #000000"><div style="font-family: arial,helvetica,sans-serif; font-size: 12pt;
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color: #000000" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: 12pt; color: #000000;"><img src="cid:part1.09060601.08030705@swonlibraries.org" alt="Elf movie poster" data-mce-src="http://mail.oplin.org/service/home/~/?auth=co&id=33662&part=2&t=1387388464937" data-mce-style="float: right; margin: 20px;" style="float: right; margin: 20px;">What’s popular doesn’t stay popular. That’s obvious, but it feels pretty strange when your old musical favorites start showing up on Classic Rock or Oldies radio stations.<p>Christmas movies are another good example. Lots of people consider “It’s A Wonderful Life” to be required viewing over the holidays, but according to this <a href="http://www.npr.org/templates/transcript/transcript.php?storyId=251462045" target="_blank" data-mce-href="http://www.npr.org/templates/transcript/transcript.php?storyId=251462045">NPR story</a>, that movie is a favorite for far fewer people than it used to be.</p><p>This year, it’s the Will Ferrell movie <a href="http://www.imdb.com/title/tt0319343/" target="_blank" data-mce-href="http://www.imdb.com/title/tt0319343/">“Elf”</a> that will be showing on 24-hour repeat through Christmas Eve. “Elf” may not seem old enough to be a classic, but it came out in 2003. For a 20 year-old, it might be a nostalgic film they remember from childhood.</p><p>So if you want to create library programming for 20-somethings or other underserved demographics, relying on past programming favorites might be the wrong way to go. These groups have their own lists of classics. “Elf” is a part of their popular culture, like “A Christmas Story” is part of mine.</p><p>Learning more about the audience you want to reach is a great way to get introduced. To learn ways you can use pop culture to connect to patrons, pick up Linda Behen’s <a href="http://www.amazon.com/Recharge-Library-Programs-Culture-Technology/dp/1610693698?tag=swli04-20" target="_blank" data-mce-href="http://www.amazon.com/Recharge-Library-Programs-Culture-Technology/dp/1610693698?tag=swli04-20"><strong>Recharge Your Library Programs with Pop Culture and Technology</strong></a> or read NPR’s pop culture blog, <a href="http://www.npr.org/blogs/monkeysee/" target="_blank" data-mce-href="http://www.npr.org/blogs/monkeysee/">Monkey See</a>.</p><p>If this feels like a knock on your favorite holiday flicks, don’t get Grinchy. Young people’s preferences really aren’t inscrutable. Finding them requires some research, from a slightly different list of sources.</p><ul><li>Nathan Swartzendruber, SWON Technology Educator</li></ul><hr><span style="font-family: arial,helvetica,sans-serif;" data-mce-style="font-family: arial,helvetica,sans-serif;">Connect to SWON online: <img src="cid:part2.09070000.01050904@swonlibraries.org" data-mce-src="cid:part2.09070000.01050904@swonlibraries.org"> <a href="http://www.swonlibraries.org/" title="Website" target="_blank" data-mce-href="http://www.swonlibraries.org/">Website</a> : <img src="cid:part3.09090207.03030709@swonlibraries.org" data-mce-src="cid:part3.09090207.03030709@swonlibraries.org"> <a href="http://swon.evanced.info/signup/eventcalendar.aspx" title="Calendar" target="_blank" data-mce-href="http://swon.evanced.info/signup/eventcalendar.aspx">Calendar</a> : <img src="cid:part4.02010003.08050903@swonlibraries.org" data-mce-src="cid:part4.02010003.08050903@swonlibraries.org"> <a href="https://www.facebook.com/SWONLibraries?sk=wall" title="Facebook" target="_blank" data-mce-href="https://www.facebook.com/SWONLibraries?sk=wall">Facebook</a> : <img src="cid:part5.06070506.06000700@swonlibraries.org" data-mce-src="cid:part5.06070506.06000700@swonlibraries.org"> <a href="http://twitter.com/swonlibraries" title="Twitter" target="_blank" data-mce-href="http://twitter.com/swonlibraries">Twitter</a></span><span style="font-family: arial,helvetica,sans-serif;" data-mce-style="font-family: arial,helvetica,sans-serif;"></span><span style="font-family:
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Helvetica,Arial,sans-serif; font-size: 12pt;" data-mce-style="color: #000000; font-weight: normal; font-style: normal; text-decoration: none; font-family: Helvetica,Arial,sans-serif; font-size: 12pt;"><div style="font-family:
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font-size: 12pt; color: rgb(0, 0, 0);" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: 12pt; color: #000000;"><hr><span style="font-weight: bold;" data-mce-style="font-weight: bold;">Calendar excerpts from the next two weeks. (</span>Please register for online classes at least two days before they take place.)<ul><li><strong><a href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=758" target="_blank" data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=758">Making the Move from Staff Member to Supervisor</a></strong> - (12/19/2013) - Online</li><li><strong><a href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=785" target="_blank" data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=785">SWON Executive Board Meeting (Rescheduled)</a></strong> - (12/20/2013) - SWON Conference Room</li><li><strong>SWON Office Closed</strong> - (12/24-12/25/2013)</li><li><strong>SWON Office Closed</strong> - (12/31/2013-1/1/2014)</li></ul><div><div><span><br> </span></div></div><span>SWON Libraries - <a href="http://www.swonlibraries.org" target="_blank" data-mce-href="http://www.swonlibraries.org">http://www.swonlibraries.org</a></span><div><div><span style="font-size: small;" data-mce-style="font-size: small;">10250 Alliance Road, Suite 225<br> </span></div></div><div><div><span style="font-size: small;" data-mce-style="font-size: small;">Blue Ash, OH 45242</span></div><div><span style="font-size: small;" data-mce-style="font-size: small;">phone (513) 751-4422 - fax (513) 751-0463</span></div></div><span></span></div></div></div></div></div></div></div></div></div></div></body></html>