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<p class="MsoNormal"><i><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">Please excuse multiple postings…<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="text-align:left"><span style="font-size:9.0pt">The Ohio Libraries Quarterly Vol. 2, Issue 4 was recently posted to our website. This issue features
<i>Library Branding, Marketing, and Promotion</i> and includes articles from the Ohio library community and beyond. The publication is available in 3 formats (Flash, Interactive PDF, and PDF for printing) at
<a href="http://library.ohio.gov/Marketing/Newsletters/OhioLibrariesQuarterly#OLQ-VOL2-4">
http://library.ohio.gov/Marketing/Newsletters/OhioLibrariesQuarterly#OLQ-VOL2-4</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">Vol. 2, Issue 4 of the Ohio Libraries Quarterly includes the following:<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Exploring the world: New brand launched at North Canton Public Library
<u><o:p></o:p></u></span></p>
<p class="Gothic-basic" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Libraries for a Smarter Future (<span class="MsoHyperlink"><span style="color:windowtext;text-decoration:none">Dayton Metro Library</span></span>)<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Ohio Library Council Tailors Messages for Multiple Audiences
<o:p></o:p></span></p>
<p class="Gothic-basic" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Utilizing Twitter’s Geolocation Feature (& more) to Give a Library a Modern Brand (<span class="MsoHyperlink"><span style="color:windowtext;text-decoration:none">Miami University)</span></span><u><o:p></o:p></u></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">A Smorgasbord of Census Data Lets You Study Your Service Population for Free by Kathy Dempsey (Libraries are Essential)<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Ned Potter's The Library Marketing Toolkit & Import your floorplans into Prezi to create an interactive map
<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">The Adventures of Library Girl by Jennifer LaGrange<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">The many roles of a Marketing Coordinator at Westerville Public Library<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Sharpening a Brand to Encourage Users to Take a Second Look (INFOhio)<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span style="font-size:9.0pt;font-family:Symbol;color:windowtext"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Public Relations Strategies at the Public Library of Steubenville and Jefferson County
<o:p></o:p></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span class="MsoHyperlink"><span style="font-family:Symbol;color:windowtext;text-decoration:none"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><![endif]><span style="font-size:9.0pt;color:windowtext">Promoting programming and action in a Juvenile Corrections High School Library (Scioto Juvenile Correctional Facility)
</span><span class="MsoHyperlink"><span style="color:windowtext;text-decoration:none"><o:p></o:p></span></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span class="MsoHyperlink"><span style="font-size:9.0pt;font-family:Symbol;color:windowtext;text-decoration:none"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><![endif]><span class="MsoHyperlink"><span style="font-size:9.0pt;color:windowtext;text-decoration:none">The Perpetual Process of Marketing & Recommended Resources</span></span><span class="MsoHyperlink"><span style="font-size:9.0pt;color:windowtext"><o:p></o:p></span></span></p>
<p class="StLibrarian-Intro" align="left" style="margin-left:.5in;text-align:left;text-indent:-.25in;mso-list:l0 level1 lfo2">
<![if !supportLists]><span class="MsoHyperlink"><span style="font-size:9.0pt;font-family:Symbol;color:windowtext;text-decoration:none"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><![endif]><span class="MsoHyperlink"><span style="font-size:9.0pt;color:windowtext;text-decoration:none">Books about Marketing, Branding & Promoting Libraries and Library Services<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">Many thanks to our contributors. Please let me know if you have any feedback, or try any of their ideas or suggestions so that I may share it with them.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">Marsha<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62"><img border="0" width="120" height="126" id="Picture_x0020_11" src="cid:image002.jpg@01CF0E23.9981D260"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">Marsha McDevitt-Stredney<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">Director, Marketing & Communications<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">274 E. 1<sup>st</sup> Avenue<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">Columbus, OH 43201<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">Tel: 614-644-6875<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">Fax: 614-466-3584<o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://library.ohio.gov"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">library.ohio.gov</span></a><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><a href="https://www.facebook.com/StateLibraryOhio"><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif";color:windowtext;text-decoration:none"><img border="0" width="30" height="30" id="Picture_x0020_7" src="cid:image004.png@01CF0E23.9981D260"></span></i></b></a><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif"">
</span></i></b><a href="http://twitter.com/statelibohio" target="_blank"><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif";text-decoration:none"><img border="0" width="32" height="32" id="Picture_x0020_3" src="cid:image005.png@01CF0E21.E5C31230" alt="Description: Twitter logo - links to the State Library of Ohio's Twitter page"></span></i></b></a><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></i></b><a href="http://library.ohio.gov/blog/" target="_blank"><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif";text-decoration:none"><img border="0" width="31" height="31" id="Picture_x0020_2" src="cid:image007.jpg@01CF0E23.9981D260" alt="Description: Blog logo - Links to the State Library of Ohio's blog"></span></i></b></a><b><i><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></i></b><b><span style="font-size:13.5pt;font-family:"Times New Roman","serif""> </span></b><a href="http://pinterest.com/stlibohio/"><b><span style="font-size:13.5pt;font-family:"Times New Roman","serif";color:windowtext;text-decoration:none"><img border="0" width="31" height="31" id="Picture_x0020_1" src="cid:image009.png@01CF0E23.9981D260"></span></b></a><b><span style="font-size:13.5pt;font-family:"Times New Roman","serif""><br>
</span></b><a href="http://library.ohio.gov/state-librarian/share-your-story"><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif"">Share Your Story</span></a><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#002E62">
by telling us how a <br>
State Library service or resource helped <br>
you or your library.</span><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:#002E62"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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