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font-size: 12pt; color: #000000;"><p>Do a Google image search for <a
href="https://www.google.com/search?q=library+flyer&rlz=1C5CHFA_enUS503US504&espv=210&es_sm=91&tbm=isch&tbo=u&source=univ&sa=X&ei=5fLeUrKkB6fR2wXbrYHYCg&ved=0CCoQsAQ&biw=1238&bih=959"
target="_blank"
data-mce-href="https://www.google.com/search?q=library+flyer&rlz=1C5CHFA_enUS503US504&espv=210&es_sm=91&tbm=isch&tbo=u&source=univ&sa=X&ei=5fLeUrKkB6fR2wXbrYHYCg&ved=0CCoQsAQ&biw=1238&bih=959">library
flyer</a> and you’ll find many specimens of the species. What stands
out to me is that I can’t tell what event many of them are advertising.<span><img
name="image.jpg" src="cid:part1.06070107.04000102@swonlibraries.org"
data-mce-src="http://mail.oplin.org/service/home/~/?auth=co&id=34521&part=2&t=1390419643578"
data-mce-style="float: right;" style="float: right;"> <br> </span></p><p>One
poster’s headline reads, “Tee Time @ the Library.” That’s a
fine-sounding title, and its illustration of golfers is very cute. But
is it a program for golfers? If so, it isn’t for me. (A closer read
suggests they’ve set up an indoor miniature golf course in the library,
which I would definitely want to play.)</p><p>A university library flyer
devotes its top banner to the phrase, “READ 2 SUCCEED,” but the flyer
isn’t about literacy. It’s advertising an author and book signing, and
the write-up for it sounds very interesting. But the all-caps slogan is
not very inviting.</p><p>Another’s headline reads, “MEAT FREE MEALS.”
It’s not the very wittiest, but I know what it’s about at a glance. That
counts for a lot. Another page says, “Knit! Stitch! Crochet!” Another,
“Artist Networking Mixer,” while another reads, “Robotics: Teen
Initiative Program.” It’s easy to identify if these programs are for me.</p><p>It’s
difficult to be this critical of our own work, especially when we’re
trying hard to be creative. Here are a few tips for when you’re making
flyers.</p><dl><dt style="font-weight: bold;"
data-mce-style="font-weight: bold;">Clear Beats Creative</dt><dd>“Storytime”
may sound overused, but people recognize it immediately! Use terms that
people in your target audience will understand right away.</dd><dt><br></dt><dt
style="font-weight: bold;" data-mce-style="font-weight: bold;">Use
Fewer Elements</dt><dd>Some flyers are difficult to read because they
are too busy. Use fewer photos, less clip art, and less text so they can
be read quickly.</dd><dt><br></dt><dt style="font-weight: bold;"
data-mce-style="font-weight: bold;">Raise the Contrast</dt><dd>The
largest text or image gets the most attention. Choose which message is
most important, and make it the largest/brightest/clearest by a wide
margin.</dd></dl><ul><li>Nathan Swartzendruber, SWON Technology Educator<br></li></ul><hr><h1
id="level-uplab:publisher">Level-Up Lab: Publisher</h1><p>At SWON’s
upcoming Publisher Lab, held February 19th, Nathan will introduce
Microsoft Publisher. You’ll learn a few well-hidden features that make
Publisher much faster to use. And after seeing how Publisher works,
you’ll have hands-on practice putting together a flyer and a one-page
newsletter. By paying attention to content as well as page layout,
you’ll take your Publisher skills to the next level.</p><p>Register
today! <a href="http://bit.ly/publisher-lab" target="_blank"
data-mce-href="http://bit.ly/publisher-lab">http://bit.ly/publisher-lab</a></p><hr><h1
id="stemsummerreadingworkshop">STEM Summer Reading Workshop</h1><p>Just
added to the roster of SWON’s <a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=819"
target="_blank"
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=819">March
4th STEM SRP event</a> is a presentation from the <a>Boonshoft Museum
of Discovery</a> on Nanoscience. You’ll also get to explore Newton’s 2nd
Law of Motion and hear lots of STEM programming summaries during the
Idea Share.</p><p>Click here for more details and to register: <a
href="http://tiny.cc/srp-stem" target="_blank"
data-mce-href="http://tiny.cc/srp-stem">http://tiny.cc/srp-stem</a></p><hr><span
style="font-family: arial,helvetica,sans-serif;"
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style="font-weight: bold;" data-mce-style="font-weight: bold;">Calendar
excerpts from the next two weeks. (</span>Please register for online
classes at least two days before they take place.)
<ul>
<li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=795">Public
Libraries and the Common Core Curriculum: Overview & Resources</a></strong>
- (1/23/2014) - Online</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=760">Outreach
(SIG) Meeting</a></strong> - (1/24/2014) - Kenton County PL, Covington
Branch</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=817">How
to Hire a Library Tech</a></strong> - (1/28/2014) - Online</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=816">Best
Books of 2013</a></strong> - (1/28/2014) - Kenton County PL, Covington
Branch</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=824">Optimizing
Materials Handling on the Cheap: How to Lean Your Workflow</a></strong>
- (1/30/2014) - Online</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=818">Developing
the Art of Supervising, Part 1</a></strong> - (1/30/2014) - Online</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=821">2014
Teen Reading Challenge - Launch!</a></strong> - (2/1/2014) - Online</li><li><strong><a
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=779">Summer
Reading Program Webinar: Teens, Part I</a></strong> - (2/4/2014) -
Online</li>
</ul>
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<span>SWON
Libraries - <a href="http://www.swonlibraries.org" target="_blank"
data-mce-href="http://www.swonlibraries.org">http://www.swonlibraries.org</a></span>
<div><div><span style="font-size: small;" data-mce-style="font-size:
small;">10250
Alliance Road, Suite 225<br> </span></div></div>
<div><div><span style="font-size: small;" data-mce-style="font-size:
small;">Blue Ash,
OH 45242</span></div><div><span style="font-size: small;"
data-mce-style="font-size: small;">phone (513) 751-4422 - fax (513)
751-0463<br> To subscribe or be removed from SWON's Events list, click
here:<a href="http://lists.swonlibraries.org/mailman/listinfo/events"
target="_blank"
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