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 font-size: 12pt; color: #000000;">Melanie and I met with a great team 
of academic
 librarians yesterday. One topic we discussed was <em>how difficult it 
is to situate yourself between students and administration</em>, groups 
that often have competing expectations.
<p><em>Consider dress code</em>. Administration would like library staff
 to dress “professionally” to reflect their position and credentials. <em>With


 students, professional attire can create a barrier</em>. It can be 
difficult for a student to approach someone who’s dressed so differently
 from themselves with what feels like a cruddy question about a password
 or photocopier problem.</p><p>This split is also present in 
communication. <em>When you’re writing for administration, they’ll 
expect to see a certain level of formality</em>. You probably need to 
limit the amount of library-specific terms you use, but when you’re 
writing about financial or HR matters, formal language is appropriate.</p><p><em>With


 students, formal language can be alienating</em>. If you use vocabulary
 that’s beyond their reach, they might assume that your message isn’t 
meant for them. What feels like normal writing to you might sound too 
technical or stiff to a student.</p><p>How do you write for 18 year-olds
 in ways that are clear and appealing? <strong>Show your writing to a 
student and ask for feedback</strong>. (Student workers are great 
candidates for this.) Ask them to summarize the message first (to see 
what they understood without any extra explanation). If that message 
doesn’t match what you intended, explain what you wanted to get across 
and ask how you could make that more plain.</p><p><em>Match your message
 to your audience and you’ll communicate more clearly.</em> Here’s a 
recent article on academic writing and audience: <a 
href="http://www.newyorker.com/online/blogs/books/2014/02/why-is-academic-writing-so-academic.html"
 target="_blank" 
data-mce-href="http://www.newyorker.com/online/blogs/books/2014/02/why-is-academic-writing-so-academic.html">Why


 Is Academic Writing So Academic?</a><br data-mce-bogus="1"></p><ul><li>Nathan</li></ul><hr><h2
 id="earlybirdabouttofly">Early Bird about to fly</h2><p>This is the 
last week to sign up for SWON’s Staff Training Symposium at the Early 
Bird discount rate! Sign up <em>by Friday</em>: <a 
href="http://bit.ly/swon-sts" target="_blank" 
data-mce-href="http://bit.ly/swon-sts">http://bit.ly/swon-sts</a>.</p><h2
 id="computersinlibrariesdiscount">Computers in Libraries discount</h2><p>Thinking


 of heading to the Computers in Libraries conference this April? With 
“Hacking the Library” as their theme, they’ve scheduled quite a few 
sessions on technology and Maker Spaces in the library. These are great 
talks if you’re considering applying for <a 
href="http://www.swonlibraries.org/Maker_Space_Grant" target="_blank" 
data-mce-href="http://www.swonlibraries.org/Maker_Space_Grant">SWON’s 
Maker Space Grant</a>.</p><p>Register with SWON’s promo code and the 
conference costs $299 instead of $499!<br> Read about the conference: <a
 href="http://infotoday.com/cil2014/" target="_blank" 
data-mce-href="http://infotoday.com/cil2014/">http://infotoday.com/cil2014/</a><br>
 Register here: <a 
href="http://secure.infotoday.com/forms/default.aspx?form=cil2014" 
target="_blank" 
data-mce-href="http://secure.infotoday.com/forms/default.aspx?form=cil2014">http://secure.infotoday.com/forms/default.aspx?form=cil2014</a><br>
 Promo Code: <strong>SWON14</strong></p><hr><span style="font-family: 
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arial,helvetica,sans-serif;">Connect to SWON online: <img 
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arial,helvetica,sans-serif; font-size: 12pt; color: #000000;"><hr><span 
style="font-weight: bold;" data-mce-style="font-weight: bold;">Calendar 
excerpts from the next two weeks. (</span>Please register for online 
classes at least two days before they take place.)<ul><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=855" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=855">Writing


 a Social Media Policy for Your Library</a></strong> - (2/27/2014) - 
Online</li><li><strong><em><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=819" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=819">Summer


 Reading Program Workshop: STEM</a></em></strong> - (3/4/2014) - 
Washington-Centerville PL</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=882" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=882">Beyond


 the Bookstore Model: Making Your Library User-Friendly</a></strong> - 
(3/4/2014) - Online</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=889" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=889">PLAPPN


 Adult Program Planners (SIG) Meeting</a></strong> - (3/5/2014) - PLCH, 
Anderson Branch</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=886" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=886">Dealing


 with a Difficult Library Board and Board Member Problems</a></strong> -
 (3/6/2014) - Online</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=895" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=895">Talk


 with Pattie Johnston, VP/President-Elect of the Association of 
Bookmobile & Outreach Services</a></strong> - (3/7/2014) - Boone 
County PL, Main Branch</li><li><strong>[PLA Annual Conference]</strong> -
 (3/11–3/14/2014) - Indianapolis</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=880" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=880">Shooting


 Yourself in the Foot!</a></strong> - (3/11/2014) - Online</li><li><strong><a
 href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=729" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=729">ROYAL


 Book Review (SIG) Meeting</a></strong> - (3/11/2014) - SWON Meeting 
Room</li><li><strong><a 
href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=730" 
target="_blank" 
data-mce-href="http://swon.evanced.info/signup/EventDetails.aspx?EventId=730">ROYAL


 Book Review (SIG) Meeting</a></strong> - (3/11/2014) - Boone County PL,
 Main Branch</li></ul><div><div><img 
src="cid:part5.02000305.08090909@swonlibraries.org"></div></div><span>SWON

 Libraries - <a href="http://www.swonlibraries.org" target="_blank" 
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Alliance Road, Suite 225<br> </span></div></div><div><span 
style="font-size: small;" data-mce-style="font-size: small;">Blue Ash, 
OH 45242<br>phone (513) 751-4422 - fax (513) 751-0463<br> To subscribe 
or be removed from SWON's Events list, click here:<a 
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