<html><body><div style="color:#000; background-color:#fff; font-family:HelveticaNeue, Helvetica Neue, Helvetica, Arial, Lucida Grande, sans-serif;font-size:12px"><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font></div><div style="margin: 0in 0in 0pt; line-height: normal;" id="yui_3_16_0_1_1420023843849_11294"><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11297">Here’s a good New Year’s Resolution:
<span style="mso-spacerun: yes;"> </span>Give your library some financial
breathing room!<?xml:namespace prefix = o /><o:p id="yui_3_16_0_1_1420023843849_11347"></o:p></span></div><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11295">This link highlights a great story
from Dallas about a library using naming rights and matching grants to achieve
its goals. </span><a href="https://www.linkedin.com/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeYqXGba&urlhash=3Ghf&_t=commentary-share-link&trk=commentary-share-link" target="_blank"><span style="color: rgb(0, 102, 204);"><font size="3" face="Calibri">https://lnkd.in/eYqXGba</font></span></a></div><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11349"><o:p id="yui_3_16_0_1_1420023843849_11348"><font face="Calibri"></font></o:p></span><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11303">Those are just 2 of over 30 methods
I’ll be reviewing one week from today!</span></div><o:p id="yui_3_16_0_1_1420023843849_11302"></o:p><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11304">Coming soon, <i>January 7,</i> an
ALA Editions webinar designed to show librarians how tap into the abundance of
opportunities they have to generate needed revenue.</span></div><o:p id="yui_3_16_0_1_1420023843849_11305"></o:p><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11306">"New Sources of Revenue: Naming
Rights, Crowd-Funding, Sponsorships and More"</span></div><o:p id="yui_3_16_0_1_1420023843849_11325"></o:p><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11323"><a id="yui_3_16_0_1_1420023843849_11324" href="http://www.alastore.ala.org/detail.aspx?ID=11245" target="_blank">http://www.alastore.ala.org/detail.aspx?ID=11245</a></span></div><o:p id="yui_3_16_0_1_1420023843849_11322"></o:p><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11311">Start the New Year investing in
something that will pay for itself. </span></div><o:p id="yui_3_16_0_1_1420023843849_11310"></o:p><div id="yui_3_16_0_1_1420023843849_11270"><font size="3" face="Times New Roman">
</font><span style='font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";' id="yui_3_16_0_1_1420023843849_11307">Learn how to get some financial
breathing room to sustain critical programs and services.</span></div><o:p id="yui_3_16_0_1_1420023843849_11309"></o:p><div dir="ltr" id="yui_3_16_0_1_1420023843849_11270"><font id="yui_3_16_0_1_1420023843849_11319" size="3" face="Times New Roman">
Best, </font></div><div dir="ltr" id="yui_3_16_0_1_1420023843849_11326"><font size="3" face="Times New Roman">Ed Rossman</font></div></div></body></html>