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<div name="divtagdefaultwrapper" style="margin:0px"><span style="font-size:12pt; color:rgb(0,0,0); font-family:Calibri,Helvetica,sans-serif">Polly Reynolds (she/her/hers)</span><br>
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<div><span style="color:rgb(0,0,0); font-family:Calibri,Helvetica,sans-serif; font-size:12pt">Head of Adult Services & Archives</span></div>
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<a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=5f1f071e9b&e=1e84d43157" data-auth="NotApplicable" title="" class="" style="overflow-wrap: break-word;word-wrap:break-word"><img align="center" alt="" width="250" class="x_mcnImage" style="border: 0px; outline: none; text-decoration: none;border: 0px; outline: none; text-decoration: none;vertical-align: bottom;max-width:250px; padding-bottom:0; display:inline!important; vertical-align:bottom; border:0; outline:none; text-decoration:none" src="https://mcusercontent.com/9de0b91827b31e277d1eda9bc/images/2f64d1bd-dcee-89e5-65f4-7f3e313f9cfa.png">
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<a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=b8da5faf67&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc"><span style="font-size:22px">VIRTUAL:</span></span> </a><a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=43b590d872&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc"><span style="font-size:22px"><em>Branding
that Means Business</em>, Presented by Matt Johnson, PhD and Tess G. Misiaszek, PhD</span></span></a><br>
Wednesday, Nov. 2, 7 p.m.<br>
<a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=5945a18a09&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><img data-file-id="1794413" height="37" width="133" style="border: 0px; outline: none; text-decoration: none;border: 0px; outline: none; text-decoration: none;height: auto !important;border:0; outline:none; text-decoration:none; height:auto!important" src="https://gallery.mailchimp.com/9de0b91827b31e277d1eda9bc/images/bb334636-ff0c-487b-a70d-435e0fc31ea7.png"></a><br>
Johnson and Misiaszek guide entrepreneurs on how to craft, sustain and scale their brand to connect with consumers and tune out the noise from other competitors. In today’s fast-paced world of immediate gratification, it’s imperative for entrepreneurs to find
opportunities that differentiate their product and allow customers the chance to fall in love with it. Using a unique approach that combines experience, industry best practices, psychology, sociology and anthropology, entrepreneurs will see how a well-crafted
brand will not only serve their business but also connect people.</div>
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<a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=042d3933ed&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc"><span style="font-size:22px">VIRTUAL: </span></span></a><a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=a19cacffe8&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc"><span style="font-size:22px">Sprinkles
Cupcakes Founder Candace Nelson, Author of <em>Sweet Success: A Simple Recipe to Turn Your Passion into Profit</em></span></span></a><br>
Wednesday, Nov. 9, 7 p.m.<br>
<a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=d33ced904f&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><img data-file-id="1794413" height="37" width="133" style="border: 0px; outline: none; text-decoration: none;border: 0px; outline: none; text-decoration: none;height: auto !important;border:0; outline:none; text-decoration:none; height:auto!important" src="https://gallery.mailchimp.com/9de0b91827b31e277d1eda9bc/images/bb334636-ff0c-487b-a70d-435e0fc31ea7.png"></a><br>
<em>Sweet Success</em> details Candace’s journey to build her first company and reveals the mistakes, misses, and lessons she learned along the way. In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose.
It’s never been a better time to start a business. <em>Sweet Success</em> dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way. </div>
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<span style="font-size:22px"><a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=9db2d44def&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc">VIRTUAL: </span></a><a href="https://hudsonlibrary.us2.list-manage.com/track/click?u=9de0b91827b31e277d1eda9bc&id=b64393add1&e=1e84d43157" data-auth="NotApplicable" style="overflow-wrap: break-word;color: rgb(96, 96, 96); font-weight: normal; text-decoration: none;word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:none"><span style="color:#0099cc">Pulitzer-Prize
Winning Journalist, Gary Rivlin, Author of <em>Saving Main Street: Small Business in the Time of COVID-19</em></span></a></span><br>
Wednesday, Nov. 16, 7 p.m.<br>
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In <em>Saving Main Street</em>, Rivlin examines the ecosystem of small businesses and family-run shops; and how government policies, consumer trends, and big-box dominators have provided numerous pressure points since before the start of the COVID-19 pandemic.
Rivlin follows a group of small business owners from the first days of the pandemic through the 18-month marker to follow the chaos, personal risks, financial risks and contradictory government guidelines that made operating their businesses that much harder.
Publishers Weekly calls Saving Main Street “full of insight and shrewd reporting.” </div>
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