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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><img width="325" height="154" style="width:3.3819in;height:1.6041in" id="Picture_x0020_5" src="cid:image001.png@01DA421B.FC7AFE00"></span></b><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:26.0pt;font-family:"Arial",sans-serif">NOW HIRING!<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">We’re one of the top-ranked urban library systems in the country and are always looking for skilled professionals with a Customer First
mindset and passion for our community. We are proud to offer a comprehensive, competitive benefits package, with options designed to best meet the needs of you, your family and your lifestyle. We have various full-time and part-time positions available from
entry-level to managerial. Check out our latest position below!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Visit
<a href="https://www.columbuslibrary.org/careers/">columbuslibrary.org/careers</a> to view a full list of our current openings.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-top:11.25pt;background:white"><b><u><span style="font-family:"Arial",sans-serif;color:black">Digital Storyteller Specialist – Marketing</span></u></b><b><u><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="margin-top:11.25pt;background:white"><b><span style="font-family:"Arial",sans-serif;color:black">Salary Range:
</span></b><span style="font-family:"Arial",sans-serif;color:black">$53,123.20 – $86,174.40 annually</span><b><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-top:11.25pt;background:white"><b><span style="font-family:"Arial",sans-serif;color:black">PURPOSE OF JOB:
</span></b><b><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-top:11.25pt;background:white"><span style="font-family:"Arial",sans-serif;color:black">The Digital Storyteller Specialist position brings CML’s impact to life through dynamic and compelling human stories and strong copywriting
that moves an audience to engage more deeply with our vison and purpose. Nimble, strategic and creative, the position works the storytelling spectrum – gathering and creating compelling and engaging content to support our social media and digital strategies.
The position manages CML’s digital content development process (stories, video, copy) for integrated digital marketing and communications campaigns and partners with other teams to package it for multiple channels that brings our brand to life. They are steeped
in our brand strategy and bring a willingness to experiment with fresh approaches.
</span><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-top:11.25pt;background:white"><b><span style="font-family:"Arial",sans-serif;color:black">Apply Today!</span></b><b><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><a href="https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=32cd786e-c6b9-4eee-afc2-3fdbcaeb90cb&ccId=19000101_000001&jobId=494905&lang=en_US">https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=32cd786e-c6b9-4eee-afc2-3fdbcaeb90cb&ccId=19000101_000001&jobId=494905&lang=en_US</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Principal Duties and Responsibilities:<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<ol style="margin-top:0in" start="1" type="1">
<li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Leads and creates engaging brand-right content for CML’s digital channels, including social media, website, blogs, emails and more, using both photography and
video. <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Produces engaging and educational brand stories to tell through visual and written content, with an emphasis on social media channels.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Identifies trends, relevant news, influencers and other opportunities in the social media space, helping to increase CML’s brand awareness and voice.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Manages content calendars for social media and other appropriate digital channels.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Develops and grows CML’s presence and reach across social platforms, including Twitter, Instagram, LinkedIn, Facebook, YouTube and other channels (Snapchat, Pinterest,
etc.).<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Defines and implements strategies to grow brand presence in existing and new social channels, to increase followers and engagement.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Works collaboratively across departments to understand and respond to analytics to ensure effectiveness and efficiency of content across all digital channels.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Responsible for marketing and communications projects from inceptions through completion. Includes working with strategic partners (both internal and external)
to deliver a product in alignment with library’s strategic plan, key messages and brand. <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Monitors and responds to social media comments, questions and feedback in a timely manner. <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Keeps current with emerging digital media behavior, trends, and technologies – both inside and outside of the library industry.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l1 level1 lfo7"><span style="font-family:"Arial",sans-serif">Performs additional duties as assigned.<o:p></o:p></span></li></ol>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Qualifications and Requirements:<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<ol style="margin-top:0in" start="1" type="1">
<li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Bachelor’s degree, in marketing or related field. 5-7 years’ experience in digital marketing may substitute for education.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">3-5 years digital marketing and content management experience.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Track record of using purposeful storytelling to drive organizational impact and business results, translating information and material into compelling content
for internal and external audiences.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Demonstrated track record of writing and producing digital and print content for a range of target audiences.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Deep knowledge of social and digital media, including video and video production.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Ability to work and think in cross-functional social media channels to emphasize a strong message.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Proven creative ability with exemplary video and other storytelling skills, as well as strong written and verbal communications skills that result in dynamic
content.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Proficiency with image and video editing software (Photoshop/Adobe Premiere Pro/Movavi).<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Motivated self-starter with a creative eye, attention to detail and entrepreneurial character.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Ability to work remotely and respond to social media inquiries during off hours as needed. <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Ability and commitment to work with the public. Strong interpersonal and communication skills.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Versatile, flexible and dynamic attitude. <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Ability to operate library technology including personal computer, email, software programs (i.e. Windows/Microsoft Office) and other job related equipment and
systems.<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l4 level1 lfo8"><span style="font-family:"Arial",sans-serif">Ability to utilize reliable transportation to promptly report to job assignment and other locations, per job requirements.<o:p></o:p></span></li></ol>
</div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Deborah Plummer
</span></b><span style="font-family:"Arial",sans-serif">| <span style="color:#404040">
Talent Acquisition and Retention Manager</span><b> <o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Columbus Metropolitan Library</span></b><span style="font-family:"Arial",sans-serif"> Human Resources<br>
96 S. Grant Ave Columbus, OH 43215<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F497D"><br>
</span><span style="font-family:"Arial",sans-serif">614.849.1059 office </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><a href="mailto:dplummer@columbuslibrary.org">dplummer@columbuslibrary.org</a>
<a href="https://www.columbuslibrary.org/">columbuslibrary.org</a></span><o:p></o:p></p>
<p class="MsoNormal"><b><i><span style="font-size:10.0pt;font-family:"Arial",sans-serif">My pronouns are: she/her/hers</span></i></b><o:p></o:p></p>
<p class="MsoNormal"><i><span style="font-family:"Arial",sans-serif"> </span></i><o:p></o:p></p>
<p class="MsoNormal"><a href="http://www.columbuslibrary.org/"><span style="color:#1F497D;text-decoration:none"><img border="0" width="346" height="60" style="width:3.6041in;height:.625in" id="x_Picture_x0020_1" src="cid:image002.png@01DA421B.FC7AFE00"></span></a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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