[OPLINTECH] eNewsletters

[Karen Perone]

Kevin,

We are using BookLetters (www.bookletters.com) to send our enewsletters. 
Patrons can subscribe via a link on our home page or have the option of 
subscribing when they register for a library card. It's not that the 
ISPs don't like it if their customers can't opt-in or out, but you need 
to offer that ability to your subscribers because of the CAN-SPAM Act of 
2003 from the FCC 
(http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email)

Mail services like Mail Chimp also offer the option of opting in or out. 
The email must also contain a legitimate return email address, as well 
as the sender’s postal address in order to comply.
--Karen Perone, Rodman Public Library

On 1/23/2014 11:02 AM, Kevin Jones wrote:
> Hello,
>
> Coshocton Library is interested in sending out eNewsletters to 
> patrons. I understand that ISPs don't like it if their customers don't 
> have the ability to opt in or opt out. From what I understand, that is 
> the issue that SEO is running into because Internet providers are 
> limiting their email if a customer marks it as spam.
>
> If you are sending eNewsletters, how are you doing it? Are you just 
> sending an email attachment to patrons that request it? Do you use a 
> service like Mail Chimp?
>
> Please let us know how you are accomplishing this.