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<p class="MsoNormal"><span style="font-size:12.0pt">Greetings –<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt">SEO will host an online information session/training on January 17, 2024.
<a href="https://teams.microsoft.com/registration/xPz4UNiUB0-E6zbtV8fIog,dzXs08CGIEm3LRc7xv16og,XR5-v9Sal0SNrX2VjGgxFg,1IBDB8plA0S1jZlU5OiDTw,Hl7raFf46U-4_7ISLR4wow,8Sw7JFhyX0y-EWd5gIsq3w?mode=read&tenantId=50f8fcc4-94d8-4f07-84eb-36ed57c7c8a2&webinarRing=gcc">
Please register for this event here</a>. If you cannot attend, the training will also be recorded and distributed.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Here’s a brief rundown of what Patron Point offers:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Segmented Patron Lists</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Your patrons with e-mail addresses are automatically brought into the Patron Point interface from WorkFlows. Each library will have a segment of all of their users. SEO staff can create additional segments
to limit lists to branch locations, age groups, county, date since last activity, and much more.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Newsletters<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt">The Patron Point software allows you to create newsletters using a drag-and-drop interface. Your newsletters are branded for your location and can be updated at any time. If you are already using a product
for newsletters, the SEO team can import these uses to the Patron Point interface.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Campaigns<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt">We like to call these the set-it-and-forget-it e-mails. SEO can set up campaigns when certain events trigger for a patron. Here are some examples that libraries are using:<o:p></o:p></span></p>
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<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><span style="font-size:12.0pt"><a href="https://seooh-dy.patronpoint.com/email/preview/133">Happy Birthday E-Mail</a><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><span style="font-size:12.0pt"><a href="https://seooh-dy.patronpoint.com/email/preview/82">Welcome to the Library E-Mail</a> (this can be a single e-mail or a multi-day campaign highlighting
the different services that your library offers)<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><span style="font-size:12.0pt"><a href="https://seooh-ms.patronpoint.com/email/preview/67">Card expiration reminders</a><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">We Miss You E-Mail (patron has not used the library in X number of days)<o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><span style="font-size:12.0pt"><a href="https://seooh-dy.patronpoint.com/email/preview/85">Coming of age</a> (patron turns 18 and now how more services available to them at the library)<o:p></o:p></span></li></ul>
<p class="MsoListParagraph"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Of course, if you think of another campaign, we can probably set it up for you. SEO will set up any of the backend stuff for campaigns. All you need to do is create the e-mail template. Once they are set up,
they will run automatically without any staff intervention.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Century Gothic",sans-serif"><img border="0" width="95" height="98" style="width:.9895in;height:1.0208in" id="Picture_x0020_1" src="cid:image001.png@01DA3EFF.73D03B20"></span><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none">Jay Miley<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none">Customer Service & Library System Manager<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none">State Library of Ohio
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none">SEO Service Center<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none">40780 Marietta Rd.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none">P.O. Box 185<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none">Caldwell, OH 43724<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none">Phone: 1-877-552-4262 x202</span><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none">Email:
</span><span style="mso-ligatures:none"><a href="mailto:jmiley@library.ohio.gov"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;color:blue">jmiley@library.ohio.gov</span></a></span><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><a href="https://outlook.office365.com/owa/calendar/SEOConsortium@ohiodas.onmicrosoft.com/bookings/"><span style="color:windowtext;text-decoration:none"><img border="0" width="228" height="77" style="width:2.375in;height:.802in" id="Picture_x0020_2" src="cid:image002.png@01DA3EFF.73D03B20"></span></a><span lang="FR" style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="FR" style="font-size:4.0pt;font-family:"Century Gothic",sans-serif;color:#5B9BD5;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:4.0pt;font-family:"Century Gothic",sans-serif;color:#2F5496;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><a href="https://servingeveryohioan.org/"><span style="color:blue">https://servingeveryohioan.org/</span></a></span><u><span style="font-size:9.0pt;color:blue;mso-ligatures:none"><o:p></o:p></span></u></p>
<p class="MsoNormal"><span style="font-size:4.0pt;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:4.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Gothic",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
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