[SOA] ARMA International, Greater Columbus Ohio Chapter, 2011 Annual Spring Seminar, Social Media & Web 2.0 Rules and as Evidence

Fri Apr 22 13:50:55 EDT 2011

ARMA International, Greater Columbus Ohio Chapter
2011 Annual Spring Seminar
with guest speakers
Nancy Flynn and Thérèse P. Miller, Esq.
Two Sessions!
 Session 1:           Social Media & Web 2.0 Rules: Creating Effective Policies to Manage Records and Risks, Content and Use
Session 2:            Social Media and Web 2.0 as Evidence - Mitigating a Social Media Mess
Thursday, May 19, 2011
8:00 AM - 4:30 PM
* * * * * * * *
Ashland Inc.
5200 Blazer Parkway, Bldg #2, Dublin, OH 43017

8:00 - 8:30           Registration
8:30 - 8:45           Introduction

8:45 - 12:00    Session 1: Social Media & Web 2.0 Rules: Creating Effective Policies to Manage Records and Risks, Content and Use (Includes 15 minute break)

Speaker: Nancy Flynn
 From Twitter and Facebook, to YouTube and blogs, to Smartphones and mobile technology, employees' access to the Web-and employers' exposure to potentially costly and protracted risks-is greater today than ever before. Whether surfing news sites for last night's sports scores, paying personal bills online, responding to customer inquiries via Twitter, or promoting business products and services on Facebook, employees' ever-growing Web use dramatically increases organizations' exposure to mismanaged business records, workplace lawsuits, regulatory violations, security breaches, productivity drains, PR nightmares, and other risks.

By 2014, social networking will replace e-mail as the primary form of communication for 20% of business users, according to Gartner, Inc. While social media facilitate fast two-way conversations, all that "free" networking can come at a steep price. Anyone with Web access can establish an online presence and post negative, defamatory, or otherwise harmful comments about your people and products, financials and future.
 Regardless of whether your company currently has a presence on Twitter, Facebook, or the blogosphere, best practices call for the establishment of Acceptable Use Policies (AUPs) governing what employees (and ex-employees) may (and may not) write on business and personal social Web sites.
 Don't let online slip-ups blemish your corporate reputation, damage customer relations, or sink your career. Join ePolicy Institute Founder Nancy Flynn as she reviews social media and Web 2.0 dangers, and reveals how best practices-based polices can help minimize risks and maximize compliance.
HIGHLIGHTS: What you will learn

  *   Why and how you must preserve, protect and produce electronic business records created by Tweeting, blogging, texting, posting, surfing, e-mailing, and other electronic business communications tools.
  *   How to anticipate (and in some cases prevent) potentially costly legal liabilities, regulatory disasters, security breaches, PR nightmares, and other electronic risks.
  *   Best practices to help ensure legal, regulatory and organizational compliance.
  *   Acceptable Use Policies (AUPs):  How to create effective social media & Web 2.0 policies.
  *   Creating AUPs for BlackBerries, smartphones & mobile technology.
  *   Why and how to conduct an annual AUP audit.
  *   AUP rules:  20 best practices to manage records and risks, content and use.
  *   Content rules designed to enhance online communication and reduce risks.
  *   Personal use rules designed to minimize legal risks and maximize productivity.
  *   The "3-Es" of social media and Web 2.0 management.
  *   Why and how to enforce social media rules 24/7/365, at work and home.
  *   Employee education: 12 tips for effective AUP training.
  *   Managing 21st century risks with 21st century tools including Cloud technology.
  *   Monitoring: reconciling privacy expectations with legal realities.
  *   Learning from real-life disaster stories.
  *   Timely information, expert advice, best practices, and Acceptable Use Policy tips that you can implement immediately.
 12:00 - 12:45     Lunch
 12:45 - 1:00  Introduction
 1:00 - 4:15  Session 2: Social Media & Web 2.0 as Evidence: Mitigating a Social Media Mess
                      Speaker: Thérèse P. Miller, Esq. (Includes 15 minute break)

Social media and Web 2.0 have changed the way people communicate. The Nielsen Company reported that Social Networking has been a global consumer phenomenon. Two-thirds of the world's Internet population visits a social network or blogging site and the sector now accounts for almost 10% of all Internet time. Despite these numbers, people are not aware or choose not to be aware of the legal risks inherent in Web 2.0 communications.

Because the law regulates conduct, this session will explore the types of conduct that give rise to legal issues related to social media and Web 2.0. Social media data can become evidence in legal claims arising from employment, infringement or criminal law. We will explore data privacy issues, how law enforcement conducts surveillance of social media, and how third parties can seek discovery from social networks in civil matters. Data breach, security issues and possible solutions will also be discussed. We will also look at evidentiary concerns for social-networking profiles and associated data and other Web 2.0 sources of evidence that could end up in the courtroom. From a records-management standpoint, we will address how a business record can be created and retained from social media and how and if your RIM program should handle these records.

Finally, we will look at growing trends in technology, such as mobile apps, location-based social media and behavioral advertising, and how these new technologies may affect our management of records and legal rights.
4:15 - 4:30 Q & A Panel and Wrap-up
Presenters: Nancy Flynn, a recognized expert on workplace e-mail/social media/Web 2.0 policy, compliance management, and communications, is founder and executive director of The ePolicy Institute(tm). The ePolicy Institute is dedicated to helping employers limit electronic risks, including litigation and regulatory investigations, through AUPs, training, and technology. Nancy Flynn is the author of 11 books including Handbook of Social Media (2011 Pfeiffer), The e-Policy Handbook, Blog Rules, E-Mail Rules, and Writing Effective E-Mail. An in-demand speaker and seminar leader, Nancy Flynn has conducted onsite and online training for ARMA chapters, corporations, associations, and government entities worldwide. She also serves as an expert witness for the federal government and law firms in e-mail and Internet-related litigation. A popular media source, Nancy Flynn been interviewed by thousands of news outlets including Fortune, Forbes, Time, Wall Street Journal, US News & World Report, USA Today, NPR, CBS Early Show, ABC World News with Diane Sawyer, CNN Anderson Cooper, Fox Business News, and the BBC among others.
Thérèse Miller, Esq., an attorney at Shook, Hardy and Bacon in San Francisco, practices e-discovery, information, records-management, compliance, data-privacy, and data-security law. Her litigation experience includes products liability, intellectual property, and technology cases. She holds a degree in management information systems and is an accomplished web designer. Thérèse regularly advises clients and speaks on issues involving information law, data privacy, social media, Web 2.0, and cloud computing. Thérèse is a member of The Sedona Conference Working Groups 1 and 6, Women in eDiscovery, the American Bar Association Privacy and Information Security Committee, the Bay Area Council Cyber Security Committee and ARMA International.
To register for the Full Day Seminar ($149 before April 29th; $189 thereafter):
http://www.armacolumbus.org/meetings/announcement.php?ID=66
-OR-

 To register for the Morning Session (Social Media & Web 2.0 Rules: Creating Effective Policies to Manage Records and Risks, Content and Use, $99) only: http://www.armacolumbus.org/meetings/announcement.php?ID=67
 -OR-
To register for the Afternoon Session (Social Media & Web 2.0 as Evidence: Mitigating a Social Media Mess, $99) only:
http://www.armacolumbus.org/meetings/announcement.php?ID=68
CLE Credits

  *   3 hours, Social Media & Web 2.0 Rules: Creating Effective Policies to Manage Records and Risks, Content and Use
  *    3 hours, Social Media & Web 2.0 as Evidence: Mitigating a Social Media Mess
CRM Credits

  *   6 hours

[cid:image001.jpg at 01CC00F3.4B8DD120]<http://go.osu.edu/records>

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