[OPLIN 4cast] OPLIN 4Cast #104: End of MS Book Search, Broadband, 2.0, Land Lines

Wed May 28 09:37:14 EDT 2008

*OPLIN 4Cast #104:
End of MS Book Search, Broadband,  2.0, Land Lines
May 28, 2008***

*1.  End of MS Book Search*
It's all up to Google now...or is it?

    * Why killing Live Book Search is good for the future of books
      <http://arstechnica.com/news.ars/post/20080526-why-killing-live-book-search-is-the-right-thing-for-ms.html>
      (Ars Technica)
    * Universal Digital Library: Offers 1.5 million works and counting
      <http://www.resourceshelf.com/2007/11/28/universal-digital-library-offers-15-million-works-and-counting/>
      (Resource Shelf)
    * Microsoft Burns Book Search - Lacks "High Consumer Intent"
      <http://searchengineland.com/080523-112101.php> (Search Engine Land)
    * Microsoft Dumps Book Search: Giving Way to Google?
      <http://mashable.com/2008/05/23/microsoft-dumps-book-searc/>
      (Mashable)

*2.  Keeping us connected*
The US is ranked #15 
<http://arstechnica.com/news.ars/post/20080521-cold-dark-countries-whipping-us-in-broadband-usage.html> 
in worldwide broadband usage. What will it take to get everyone online 
from wherever they are? Free Broadband? Better wireless?

    * FCC wants free broadband service, plus content filtering
      <http://arstechnica.com/news.ars/post/20080526-fcc-wants-free-broadband-service-plus-content-filtering.html>
      (Ars Technica)
    * State Efforts to Expand Broadband Access
      <http://www.docuticker.com/?p=20902> (Docuticker)
    * W3C Launches Group to Help Bridge the Digital Divide
      <http://www.lisnews.org/node/30216> (LIS News)
    * Access to next-gen Internet may be uneven
      <http://news.wired.com/dynamic/stories/N/NEXT_GENERATION_INTERNET?SITE=WIRE&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2008-05-22-15-14-06>(Wired)

*3.  2.0 is good for what?*
Keeping us connected. At least that's what these articles indicate. 
Apparently, we are all more interactive now. We talk about the latest TV 
episodes on Twitter, have MySpace themes that plaster our opinions of 
movies and music, and blog about what's happening around us. Web 2.0 is 
one big water cooler.

    * Have blogs been good for books?
      <http://blogs.guardian.co.uk/books/2008/05/have_blogs_been_good_for_books.html>
      (Books, the blog)
    * The interactive web's other big benefit: it boosts PR
      <http://arstechnica.com/news.ars/post/20080526-the-interactive-webs-other-big-benefit-it-boosts-pr.html>(Ars
      Technica)
    * Blogs vs books, from a writer's point of view
      <http://stevenpoole.net/blog/fugitive-pieces/> (Steven Poole)
    * Twitter helps TV viewing become social
      <http://www.smartmobs.com/2008/05/26/twitter-helps-tv-viewing-become-social/>
      (Smart Mobs)

*4.  R.I.P. land lines
*Half of world's population has a mobile device. 
<http://www.news.com.au/dailytelegraph/story/0,22049,23755088-5001028,00.html> 
It's important to know how to reach your users, and land lines are a 
dying breed. Is your web site mobile? Are you sending blog, Twitter and 
MySpace updates regularly?

    * Americans spent more money on cell phones than land lines in 2007
      <http://www.smartmobs.com/2007/12/19/americans-spent-more-money-on-cell-phone-than-land-lines-in-2007/>
      (Smart Mobs)
    * Landlines go dead as more users rely on cell phones
      <http://www.cnn.com/2008/TECH/05/14/cell.phones.ap/index.html> (CNN)
    * State of the Mobile Web: First Quarter, 2008
      <http://www.opera.com/mobile_report/> (Opera)
    * Go Mobile Young Millennials, Go Mobile
      <http://gigaom.com/2008/05/27/go-mobile-young-millennials-go-mobile/>
      (Gigaom)

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Bobbi Galvin
OPLIN Support Center
P: 614.728.5251 | F: 614.728.5256
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Columbus, Ohio 43204
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