[OPLIN 4cast] OPLIN 4Cast #203: Can magazines and the iPad make it work?

[Editor]

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OPLIN 4Cast

OPLIN 4Cast #203: Can magazines and the iPad make it work?
November 10th, 2010

broken heart 
<http://www.oplin.org/4cast/wp-content/uploads/2010/11/brokenHeart.gif>What 
looked like a perfect relationship a couple of months ago 
<http://www.oplin.org/4cast/index.php/?p=1365> may have hit 
a rough patch. The iPad seemed then to be the device that 
was going to save the newspaper and magazine publishing 
industry and go hand-in-hand with it into a bright digital 
future. Now the partnership is starting to show some strain. 
That doesn't mean the relationship is over, but some folks 
are pointing out things the publishing industry and Apple 
will have to do differently if there's going to be a happy 
marriage.

    * Pop goes the iPad bubble?
      <http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i472af4f084a4fdefae58200655b474cd>
      (Brandweek/Brian Morrissey) "The iPad dreams of
      magazine publishers could be the latest death by
      irrational exuberance. Despite the optimism that
      greeted the new device, there is a danger that
      publishers are squandering an opportunity with clunky
      apps, bad pricing strategies and unsustainable ad
      tactics."
    * My iPad magazine stand
      <http://www.subtraction.com/2010/10/27/my-ipad-magazine-stand>
      (Subtraction/Khoi Vinh) "In my personal opinion, Adobe
      is doing a tremendous disservice to the publishing
      industry by encouraging these ineptly literal
      translations of print publications into iPad apps.
      They've fostered a preoccupation with the sort of
      monolithic, overbearing apps represented by /The New
      Yorker/, /Wired/
      <http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/>
      and /Popular Science
      <http://www.subtraction.com/2010/04/05/a-popular-misconception>/.
      Meanwhile, what publishers should really be focusing
      on is clever, nimble, entertaining apps like /EW's
      Must List
      <http://www.ew.com/ew/package/0,,20310286,00.html>/ or
      /Gourmet Live <http://live.gourmet.com/>/."
    * iPad subscriptions made easy
      <http://www.readwriteweb.com/archives/ipad_subscriptions_made_easy_by_freshly_funded_sta.php>
      (ReadWriteWeb/Marshall Kirkpatrick) "For all their
      dreams of success in a medium that privileges big
      pictures, multi-media and a touch interface,
      publishers of periodical content have been frustrated
      by the lack of subscription sales options on Apple's
      iPad. Urban Airship is a small startup that has begun
      to power iPad subscription to content for publishers
      including /NewsWeek/, the /Atlantic/ and the National
      Basketball Association."
    * Newsweek offers iPad app
      <http://mediadecoder.blogs.nytimes.com/2010/10/29/newsweek-offers-ipad-app-with-subscription-option/>
      (New York Times/Joshua Brustein) "But publishers soon
      butted heads with Apple over the issue of
      subscriptions. Subscribers represent a steady revenue
      stream for publishers. But magazines also see their
      subscription rolls as a valuable source of information
      about their readership, which they use to attract
      advertisers and new readers. They would also like to
      be able to bundle print and digital subscriptions.
      Apple has been unwilling to provide publishers with
      information about who is buying their apps."

*/Numbers Fact:/*

According to a survey of 5,000 tablet users released October 
22 by Nielsen 
<http://blog.nielsen.com/nielsenwire/online_mobile/connected-devices-does-the-ipad-change-everything/>, 
41% of iPad owners who download paid apps have downloaded 
magazines.
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