[OPLIN 4cast] OPLIN 4Cast #199: Check-in Apps

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OPLIN 4Cast

OPLIN 4Cast #199: Check-in Apps
October 13th, 2010

check mark 
<http://www.oplin.org/4cast/wp-content/uploads/2010/10/checkmark.jpg>Do 
you have patrons who may be interested in checking in to 
your library as well as checking out library items? Perhaps 
you do, but just don't know it. Check-in apps 
<http://en.wikipedia.org/wiki/Check-in#Social_check-in> are 
getting to be big news. Foursquare may be the best known 
check-in app, though not the first. Nor will it be the last; 
Facebook and Google are involved in these apps, too, and who 
knows how many other companies may soon be jumping in to 
check-ins. These articles may give you some ideas for using 
check-in apps at your library.

    * 5 check-in apps to check out
      <http://www.readwriteweb.com/archives/5_check-in_apps_to_check_out.php>
      (ReadWriteWeb/Richard MacManus) "The excitement
      started with the location check-in apps: Brightkite,
      Foursquare, Gowalla, Google Latitude and others. But
      over the past year the practice of 'checking in' has
      expanded to many other 'things' beyond location. You
      can now check in to TV shows, movies, books, food,
      events, and more."
    * 7 ways companies like Foursquare can hold off giants
      like Facebook
      <http://www.bnet.com/blog/technology-business/7-ways-companies-like-foursquare-can-hold-off-giants-like-facebook/5041>
      (BNet/Erik Sherman) "It's far too early to say whether
      Foursquare will overcome or succumb to Facebook. The
      company may adapt, as apparently 20 percent of its
      users already push their check-ins through Facebook.
      However, given that Facebook has created a location
      logo that looks like a '4' in a square, it may be that
      the social network giant knows things will be tougher
      than people might expect."
    * OneTrueFan
      <http://www.crunchbase.com/company/onetruefan>:
      check-in for websites (CrunchBase) "Only six to eight
      percent of a site's traffic are 'regulars', defined as
      visiting at least once a week. These readers drive
      much of the real value on a web site, regularly
      contributing comments, sharing content with friends
      and clicking on advertising. OneTrueFan enables web
      sites to develop deeper engagement with these regular
      readers, encouraging them to visit and share content
      even more often."
    * Foursquare launching new must-have button for websites
      <http://www.readwriteweb.com/archives/add_to_my_foursquare_button.php>
      (ReadWriteWeb/Marshall Kirkpatrick) "If you own a
      business or publish a web page about any real-world
      location, this very simple button will allow visitors
      to your website to add going to your location as a
      'to-do' item and receive a push-notification to their
      phones whenever they check-in anywhere nearby. This
      small button could deliver a substantial part of the
      promise of Foursquare---tying together our discoveries
      online with our experiences offline."

*/Coming Soon Fact:/*

Within in the next few months, the Add-to-My-Foursquare 
button will be added to all OPLIN Dynamic Website Kits 
<http://oplin.org/webkit>.
------------------------------------------------------------
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