[OPLIN 4cast] OPLIN 4Cast #194: Locating things

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OPLIN 4Cast

OPLIN 4Cast #194: Locating things
September 8th, 2010

pointing arrows 
<http://www.oplin.org/4cast/wp-content/uploads/2010/09/locating.gif>Picture 
this: You go into a library and point your smartphone in the 
general direction of the shelves. Through "augmented 
reality" technology, labels appear on your screen, and you 
touch the label for "Cookbooks." Then as you begin to walk 
in that direction an active GPS map appears on your screen 
directing you not only to the cookbooks, but suggesting you 
also go to the location of cooking videos. This scenario is 
not as far-fetched as you might think; many of the required 
elements are already being used by businesses.

    * mTrip iPhone app uses augmented reality
      <http://www.google.com/hostednews/ap/article/ALeqM5iSJHKS2yzU6QS3HKnXhV9ch-c9RwD9I0GLI00>
      (Associated Press/Colleen Long, 9/3/2010) "It works
      like this: You turn on the application, hit the
      augmented reality button and then look through your
      phone's camera at the Brooklyn Bridge or the Empire
      State Building. Icons pop up that show you other
      points of interest, or restaurants within a half mile
      of your location, whether the restaurant is open, and
      what reviewers are saying about it."
    * Augmented reality's gradual progression
      <http://www.information-age.com/channels/comms-and-networking/perspectives-and-trends/1276338/augmented-realitys-gradual-progression.thtml>
      (Information Age, 8/18/2010) "They can therefore be
      used to locate buildings or cars with GPS systems, but
      not small objects and not to an accuracy of less than
      a metre. In time this will change, however,
      Lens-FitzGerald says. 'Indoor positioning is one of
      the holy grails for augmented reality, and lots of
      people are working on it.'"
    * Location-Based Services Move into the Supermarket
      <http://www.readwriteweb.com/archives/location-based_services_move_into_the_supermarket.php>
      (ReadWriteWeb, 8/25/2010) "Determining a shopper's
      location inside a store, of course, is not an easy
      task, as GPS signals don't work inside a building.
      Instead, Point Inside triangulates a shopper's
      location in the store with the help of WiFi access
      points inside the building. [...] Meijer now has 26
      hotspots inside every store that is participating in
      this pilot, which allows the company to locate a
      shopper with a good enough accuracy to be useful."
    * HP Case Study
      <http://h10144.www1.hp.com/case-studies/steen_strom.htm>
      (WiFi-based digital shopping solution for Steen &
      Strøm) "From the customer's perspective, the system
      provides valuable assistance in navigating around a
      very large shopping area. It also represents a
      short-cut to finding out about the best deals.
      Extensive testing has revealed a high level of
      enthusiasm among potential end-users --- most notably
      an elderly woman who was filmed for television as she
      used the system to track down the luggage she wanted."

*/And another thing about augmented reality.../*

Can Augmented Reality Help Save the Print Publishing 
Industry? 
<http://www.readwriteweb.com/archives/can_augmented_reality_help_save_the_print_publishing_industry.php> 
(ReadWriteWeb)
------------------------------------------------------------
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