[OPLIN 4cast] OPLIN 4Cast #222: Facebook research
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Wed Mar 23 11:28:01 EDT 2011
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OPLIN 4Cast
OPLIN 4Cast #222: Facebook research
March 23rd, 2011
<http://www.oplin.org/4cast/wp-content/uploads/2011/03/facebook_beaker.png>Over
the next few weeks, OPLIN staff (mostly Laura Solomon
<http://www.meanlaura.com/>) will be presenting programs at
several Ohio Library Council Chapter Conferences about how
libraries can use social media effectively. One of the most
popular venues for libraries in the social media world is
undoubtedly Facebook, which now claims to have more than 600
million active users. With that many people using Facebook,
it was inevitable that it would become the subject of social
research projects. Today we look at results of four recent
Facebook studies that we thought might be interesting to our
readers.
* Young users hating on brands
<http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i0bdd229a11f3be894cd25550be002e10>
(Brandweek/Mike Shields) "According to a new report
from Forrester Research, just 6 percent of 12- to
17-year-olds who use the Web desire to be friends with
a brand on Facebook---despite the fact that half of
this demographic uses the site. Among Web-connected
18- to 24-year-olds that figure does double---meaning
that 12 percent of that demo is OK with befriending
brands---though the vast majority of young adults are
not, per Forrester. Even scarier for brands: Young
people don't want brands' friendship, and they think
brands should go away."
* Australian study links Facebook use with narcissism
<http://www.miller-mccune.com/culture-society/australian-study-links-facebook-use-with-narcissism-29129/>
(Miller-McCune/Tom Jacobs) "Among Facebook users, the
amount of time spent on the site per day varied
widely. Seventeen percent of users reported they spent
10 minutes or less, 24 percent between 10 and 30
minutes, 23 percent between 31 and 60 minutes, 17
percent between one and two hours, and 19 percent two
hours or more."
* Facebook more popular than porn for UK users
<http://www.bbc.co.uk/newsbeat/12784325> (BBC
Newsbeat/Dan Whitworth) "The internet research company
[Experian Hitwise] says that in January sites like
Facebook accounted for 12.46% of all online traffic.
That's the equivalent of 2.4 billion hits or one
eighth of all web visits. In comparison entertainment
websites, including pornographic ones, accounted for
12.18% of traffic. It's the first time social
networking has overtaken entertainment in terms of
popularity. Of those, social network site Facebook
accounted for more than half, or 56%, of visits."
* Subscribers, fans, & followers: The Social Break-Up
<http://blog.exacttarget.com/blog/new-email-marketing-strategy/subscribers-fans-and-followers-the-social-break-up>
(ExactTarget blog/Kristeen Hudson) "If the company
fails any of these relationship tests, a 'social
break-up'---i.e., an 'unsubscribe,' 'unfan,' 'unlike,'
or 'unfollow'---is all but inevitable. When the
consumer is no longer happy in the relationship, they
will actively break off contact with the company...or
just ignore their communications in the hopes the
company will get the message that it's over."
*/Directory fact:/*
OPLIN maintains a directory of Ohio public library Facebook
<http://oplin.org/ohio-public-library-facebook-directory>
sites. If your library site is not on the list, please
contact us <http://support.oplin.org/>.
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