[OPLIN 4cast] OPLIN 4Cast #228: Buzz gone wild

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OPLIN 4Cast

OPLIN 4Cast #228: Buzz gone wild
May 4th, 2011

<http://www.oplin.org/4cast/wp-content/uploads/2011/05/london_bobby_sm.png>Since 
last week's /4cast/, two events-the British royal wedding 
and the death of Osama bin Laden-have generated record 
amounts of Internet traffic, particularly on social media 
sites. While bin Laden's death was unexpected, the royal 
wedding was highly anticipated and heavily promoted ahead of 
time. All sorts of organizations, from the British royal 
family to ice cream makers, geared up to capture the 
Internet interest in the wedding and to make a little money 
from it. But once again, social media proved very difficult 
to control, and the "buzz" wasn't always what it was 
supposed to be.

    * The scorecard on royal wedding Internet traffic
      <http://venturebeat.com/2011/04/29/the-scorecard-on-royal-wedding-internet-traffic/>
      (MediaBeat/Dean Takahashi) "Akamai Technologies, which
      handles 20 percent of the world's web traffic, said
      page views peaked at 5.4 million a minute early Friday
      morning for 100 news portals that it serves. That was
      the sixth-largest amount of traffic ever, short of the
      10.4 million record page views set on June 24 during
      the World Cup last year. The number was high
      considering most North Americans were asleep at the time."
    * William and Kate's World Wide Wedding
      <http://www.bbc.co.uk/news/technology-13236856> (BBC
      News/Iain Mackenzie) "Leading the online celebrations
      was the British monarchy's own royal wedding website
      <http://www.officialroyalwedding2011.org/>. Visitors
      were directed to the official Clarence House Twitter
      feed <http://twitter.com/ClarenceHouse>, the royal
      Flickr photo account
      <http://www.flickr.com/photos/britishmonarchy>, and
      the wedding 'event' page
      <https://www.facebook.com/event.php?eid=101946883225381>
      on Facebook."
    * Royal wedding's 'Frowning Flower Girl' rules Internet
      <http://digitallife.today.com/_news/2011/04/29/6556610-royal-weddings-frowning-flower-girl-rules-internet>
      (Digital Life/Helen A.S. Popkin) "...3-year-old
      bridesmaid Grace Van Cutsem is hands-down the royal
      wedding meme to rule the Internet. As newlyweds Wills
      and Kate shared an uncomfortable micro-kiss from the
      Buckingham Palace balcony, the roar of the adoring
      crowd proved to be a bit much for little Grace, who
      will no doubt live down her new meme moniker, the
      'Frowning Flower Girl' well into her senior years."
    * The pitfall Of Twitter's 'Promoted Trends'
      #RoyalWedding
      <http://techcrunch.com/2011/04/29/the-challenge-of-advertising-on-promoted-trends-royalwedding/>
      (TechCrunch/Alexia Tsotsis) "For the past few days the
      chatter around the #RoyalWedding has been plentiful,
      but not necessarily all positive. Diet shake Slim Fast
      bought the #RoyalWedding Promoted Trends slot
      yesterday, and at some point had its brand message
      (and its inexplicable link to its Facebook page)
      associated with sundry undesirable content."

*/Advertising fact:/*

Twitter's Promoted Trends place an advertiser's message at 
the top of the "trends" section of users' pages. Twitter 
only sells one per day, and the price is reported to be 
around $100,000.
------------------------------------------------------------
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