[OPLIN 4cast] OPLIN 4Cast #298: Multi-screening

[Editor]

Email not displaying correctly? View it in your browser. 
<http://www.oplin.org/4cast/>
OPLIN 4Cast

OPLIN 4Cast #298: Multi-screening
September 5th, 2012

If you have two or more monitors hooked up to your computer, you are 
/not/ multi-screening. No, multi-screening is a relatively new term that 
refers to people using a variety of devices with screens throughout the 
day, the primary types of screened devices being smartphones, tablets, 
desktop computers/laptops, and televisions. And Google has just released 
a study of The New Multi-Screen World 
<http://services.google.com/fh/files/misc/multiscreenworld_final.pdf> 
[pdf] with some interesting findings that are well worth knowing as you 
think about your library's presence on the Internet.

  * The Netflix effect: In a multi-screen world, being seamless is the
    next big task
    <http://www.mediapost.com/publications/article/182032/the-netflix-effect-in-a-multi-screen-world-being.html>
    (MediaPost/Steve Smith) "As Google is right to point out, the real
    impact of devices is that people are pursuing and continuing
    activities across screens. It speaks to the basic device agnosticism
    that consumers are experiencing more perhaps than the media and
    marketing companies serving them really are providing. They see
    these digital information sources and tools as contiguous even if
    they really aren't in most cases."
  * Are you a screen juggler? You're not alone, Google finds
    <http://news.cnet.com/8301-1035_3-57502842-94/are-you-a-screen-juggler-youre-not-alone-google-finds/>
    (CNET/Elinor Mills) "Ninety percent of all media interactions were
    on a screen of some type or another, which leaves 10 percent for
    radio and print versions of newspapers and magazines, the study
    found. And our smartphones are crucial. We may use them for shorter
    stretches of time than we use the TV, personal computer or tablet -
    but we are gravitating to them more and more frequently."
  * Navigating the new multi-screen world: Insights show how consumers
    use different devices together
    <http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html>
    (Google Mobile Ads Blog/Phil Farhi) "It's important to understand
    both the sequential and simultaneous multi-screening patterns.
    Sequential screeners will start interacting with you on one device
    and then pick up where they left off on another, so making
    experiences seamless between devices is key. Additionally,
    cross-media campaigns can help you make the most of consumers'
    simultaneous usage across screens."
  * If content is king, multiscreen is the queen, says new Google study
    <http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/>
    (TechCrunch/Ingrid Lunden) "That effectively means that while your
    total content experience perhaps doesn't need to be designed for a
    smartphone experience, at least the initial part of it should be,
    and that part should be integrated with how that content might be
    used on other devices - so, for example, watching a film first on a
    phone and then finishing it on a TV, or starting a shopping
    experience on a phone and finishing it on a PC."

*/Olympic fact:/*

Comcast found that their average Xfinity customer watching live streams 
of the London Olympic games online used 2.4 devices.
------------------------------------------------------------------------
The */OPLIN 4cast/* is a weekly compilation of recent headlines, topics, 
and trends that could impact public libraries. You can subscribe to it 
in a variety of ways, such as:

  * *RSS feed.* You can receive the OPLIN 4cast via RSS feed by
    subscribing to the following URL:
    http://www.oplin.org/4cast/index.php/?feed=rss2.
  * *Live Bookmark.* If you're using the Firefox web browser, you can go
    to the 4cast website (http://www.oplin.org/4cast/) and click on the
    orange "radio wave" icon on the right side of the address bar. In
    Internet Explorer 7, click on the same icon to view or subscribe to
    the 4cast RSS feed.
  * *E-mail.* You can have the OPLIN 4cast delivered via e-mail (a'la
    OPLINlist and OPLINtech) by subscribing to the 4cast mailing list at
    http://mail.oplin.org/mailman/listinfo/OPLIN4cast.


OPLIN 4Cast
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20120905/2bb372a2/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: kubrickheader.jpg
Type: image/jpeg
Size: 38379 bytes
Desc: not available
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20120905/2bb372a2/attachment-0001.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: multi-screen.png
Type: image/png
Size: 27979 bytes
Desc: not available
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20120905/2bb372a2/attachment-0001.png>