[OPLIN 4cast] OPLIN 4cast #470: Know-it-all mice

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OPLIN 4cast #470: Know-it-all mice
December 30th, 2015

[image: mouse selecting file folder] Your Christmas celebration is over and
you’ve hauled in a nifty new gadget, and eaten too much fruit cake, and
maybe drunk a few too many toasts, and now you want to play around with
your new gadget, but the setup instructions seem to have been translated
from Chinese by someone who only studied English for three months one time
years ago, and nothing seems to be working right, and you’re starting to
lose your cool, and you’re seriously thinking about climbing up the chimney
to give Santa a piece of your mind, but fortunately you’re in the privacy
of your own home, and nobody ever needs to know about this disturbing
melt-down, right? Um, well… Does that new gadget happen to be the type of
device that has a mouse?

   - Websites may soon know if you’re mad—a little mouse will tell them
   <http://arstechnica.com/science/2015/12/websites-may-soon-know-if-youre-mad-a-little-mouse-will-tell-them/>
   (Ars Technica | Beth Mole)  “From three different experiments, researchers
   found that Internet users who became frustrated, confused, or upset while
   online tended to move their cursor sporadically and less precisely, instead
   of in smooth strokes. Perturbed users also tended to navigate their mouse
   more slowly, not faster as some might expect.”
   - Websites could read emotions by seeing how fast you move your mouse
   <http://www.telegraph.co.uk/technology/news/12050481/Websites-could-read-emotions-by-seeing-how-fast-you-move-your-mouse.html>
   (The Telegraph)  “‘It’s counter-intuitive; people might think, "When I’m
   frustrated I start using the mouse faster,"’ said Jeffrey Jenkins
   <https://marriottschool.byu.edu/directory/details?id=26429>, the lead
   author of the study. ‘Well, no, you actually start moving slower.’ Jenkins
   tested the theory by making test subjects angry and tracking their mouse
   movements. He riled them up with a timed test that had purposefully slow
   loading times, and that penalised the subjects for a wrong answer. To top
   it off, the test told subjects that a bad score was equal to low
   intelligence.”
   - Your computer mouse knows when you’re angry
   <http://fortune.com/2015/12/15/computer-mouse-anger/> (Fortune | Hilary
   Brueck)  “By monitoring 270 users around the globe in real-time,
   researchers found that they could predict negative emotions like
   frustration, sadness, fear and depression with more than 80% accuracy. The
   researchers tracked people as they moved their mice while completing tasks
   on the computer like paying bills or doing research.”
   - Web analytics are about to get seriously next level with emotion
   tracking
   <http://thenextweb.com/insider/2015/12/14/web-analytics-are-about-to-get-seriously-next-level-with-emotion-tracking/>
   (The Next Web | Bryan Clark)  “The findings open the door to the next level
   of advanced analytics that seem destined for mainstream use in the near
   future. As big data, machine learning and advanced AI continue making
   strides, it’s only a matter of time before we find other, more creative
   ways to gather web data on user behavior.”

*Articles from Ohio Web Library <http://ohioweblibrary.org>:*

   - Action as a window to perception: Measuring attention with mouse
   movements.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=aph&AN=80026231&site=ehost-live>
   (*Applied Cognitive Psychology*, Sep./Oct. 2012, p.802-809 | Addie
   Johnson, Ben Mulder, Ankie Sijbinga, and Lucas Hulsebos)
   - A study on how usability flaws in GUI design increase mouse movements
   and consequently may affect users’ health.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=60507775&site=ehost-live>
   (*Behaviour & Information Technology*, May/June 2011, p.425-436 |
   Nektarios Kostaras and Michalis Xenos)
   - Machines outperform laypersons in recognizing emotions elicited by
   autobiographical recollection.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=cph&AN=89431869&site=ehost-live>
   (*Human-Computer Interaction*, Nov. 2013, p.479-517 | Joris H. Janssen,
   Paul Tacken, J.J.G. (Gert-Jan) de Vries, Egon L. van den Broek, Joyce
   H.D.M. Westerink, Pim Haselager, and Wijnand A. IJsselsteijn)

------------------------------
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