[OPLIN 4cast] OPLIN 4cast #465: Cookies are stale

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OPLIN 4cast #465: Cookies are stale
November 25th, 2015

[image: privacy key] On Monday last week, the Federal Trade Commission
(FTC) held a hearing in Washington on cross-device tracking
<https://www.ftc.gov/news-events/events-calendar/2015/11/cross-device-tracking>.
Simply put, cross-device tracking is a relatively new method marketers are
using to track your online activities across all your devices. It is
rapidly replacing the use of cookies, which can only track a user's
activity on a single device. The FTC is getting involved because
cross-device tracking is currently less transparent than cookie tracking.
In other words, you may not know when it's happening to you, raising
privacy concerns. Marketers insist that cookies are not good enough
anymore.

   - Legal tips on cross-device tracking
   <http://www.luxurydaily.com/legal-tips-on-cross-device-tracking/>
   (Luxury Daily | Ronald R. Camhi) "Without cross-device tracking, marketers
   face a number of challenges in their marketing strategies. Multiple devices
   simply hinder a marketer's ability to understand a consumer's habits, which
   can be a problem for accurate targeting by marketers and their advertising
   agencies. Even more difficult, Internet browsers and applications operate
   differently, making it challenging to track users as they move from one
   device to the next, such as desktop computers to smartphones. Historically,
   HTTP cookies were stored in Web browsers on desktop and laptop computers.
   However, cookies can only track activity on a single device, and often do
   not work in applications."
   - FTC scrutinizes cross-device tracking, possible privacy issues
   <http://www.informationweek.com/government/mobile-and-wireless/ftc-scrutinizes-cross-device-tracking-possible-privacy-issues/d/d-id/1323172>
   (InformationWeek | Thomas Claburn) "Any Internet user who has been
   presented with irrelevant product recommendations based on a family
   member's online activities on a shared device has experienced the issue
   from the other side of the mirror. That lack of clarity has led advertisers
   to combine deterministic methods of tracking (e.g. account login) with
   probabilistic methods (e.g. browser fingerprinting) and tracking data
   supplied by ISPs in an effort to maximize the effectiveness of their
   marketing. It has also led to the development of audio beacons."
   - Re: Comments for November 2015 workshop on cross-device tracking
   <https://cdt.org/files/2015/10/10.16.15-CDT-Cross-Device-Comments.pdf>
   [pdf] (Center for Democracy & Technology) "Compared to probabilistic
   tracking through browser fingerprinting, the use of audio beacons is a more
   accurate way to track users across devices. The industry leader of
   crossdevice tracking using audio beacons is SilverPush. When a user
   encounters a SilverPush advertiser on the web, the advertiser drops a
   cookie on the computer while also playing an ultrasonic audio through the
   use of the speakers on the computer or device. The inaudible code is
   recognized and received on the other smart device by the software
   development kit installed on it."
   - Cross-device tracking creates new level of privacy concerns, FTC says
   <http://adage.com/article/datadriven-marketing/cross-device-tracking-creates-new-privacy-concerns-ftc/301383/>
   (Advertising Age | Kate Kaye) "The Digital Advertising Alliance, the
   industry group behind the Ad Choices icon regime offering consumers
   information and opt-outs, prepared for Monday's FTC discussion by working
   over the past six months on extending its principles to 'cross-app data.'
   It suggested in updated guidelines that both third parties and companies
   collecting data on their own consumers provide a 'clear, meaningful, and
   prominent link to a disclosure that either links to the industry developed
   Web site(s) or choice mechanism that provides control consistent with this
   guidance or that individually lists Third Parties engaged in the collection
   of Multi-Site or Cross-App Data through its Web site or application.'"

*Articles from Ohio Web Library <http://ohioweblibrary.org>:*

   - Markey wants FTC probe of cross-device tracking.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=96108147&site=ehost-live>
   (*Telecommunications Reports*, 11/1/2013, p.11)
   - Why not privacy by default?
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=96521421&site=ehost-live>
   (*Berkeley Technology Law Journal*, Spring 2014, p.61-134 | Lauren E.
   Willis)
   - Hidden online surveillance: What librarians should know to protect
   their own privacy and that of their patrons.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=cmh&AN=110231573>
   (*Information Technology & Libraries*, Sept. 2015, p.59-72 | Alexandre
   Fortier and Jacquelyn Burkell)

------------------------------
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