[OPLIN 4cast] OPLIN 4cast #522: Trustworthiness cues

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OPLIN 4cast #522: Trustworthiness cues
December 28th, 2016

[image: Metal plaque with the word TRUST in raised letters] Trustworthiness
is becoming an important issue on the web, with some of the biggest
players taking
new steps
<http://searchengineland.com/google-holocaust-denial-site-gone-266353> to
mitigate the frequency of untrustworthy information on their websites.
Trustworthiness is seldom a problem for libraries — at least for bricks and
mortar libraries. We are pretty adept at providing library visitors with
the psychological cues that build trust. But does your library website
appear to be just as trustworthy as your physical library? If not, there
are a few ways to change
- From bricks to clicks: Building customer trust in the online environment
<http://www.humanfactors.com/newsletters/from_bricks_to_clicks_building_customer_trust_in_the_online.asp>
(Human Factors International | Kath Straub)  “Steinbrück (2002) conducted
an experiment comparing online banking sites with no pictures, with an
unlabeled employee picture and with the same picture labeled as a nameless
customer service representative. After about fifteen minutes of combined
free exploration and transaction simulation tasks, participants rated the
trustworthiness of the sites overall. Independent of their Internet
experience, participants rated the site with the labeled picture most
trustworthy. In addition, the site with the unlabeled picture was
considered more trustworthy than the site with no photo whatsoever.”
- How to bring trust and credibility to your website
<http://contentmarketinginstitute.com/2015/05/trust-credibility-website/>
(Content Marketing Institute | Dianna Huff)  “By using boilerplate on an
About page, which many B2B companies do, I’m afraid to say, a vendor is
throwing away a prime opportunity to tell its company story, show its
authenticity, and by extension, build trust with buyers. […] For some
reason, companies often post a picture of their building on the About page
– a terrible waste of opportunity and space. As I tell my clients, ‘People
take people out to lunch, not buildings, so show the people inside the
building.’ You can do this through bios and other engaging content.”
- 10 crucial elements for website credibility
<https://www.userlike.com/en/blog/10-crucial-elements-website-credibility>
(Userlike | Pawel Grabowski)  “A slow loading time is killing for the
credibility of your website and the trust in your brand. This point is also
made in this KISSmetrics <https://blog.kissmetrics.com/speed-is-a-killer/>
post: ‘Remember that for every second you shave off of load time, you’ll
tend to boost customer confidence and trust in your site, and sow the seeds
that will make them [want] to tell others about you.’”
- Color matters: Color as trustworthiness cue in web sites
<https://www.researchgate.net/publication/233605112_Color_Matters_Color_as_Trustworthiness_Cue_in_Web_Sites>
(Technical Communication [abstract] | Wouter A. Alberts and Thea Van der
Geest)  “The findings indicate that when the same Web site is presented
using different color schemes, the Web sites are considered to have
different levels of trustworthiness. Color has a statistically significant
but limited effect, compared with all other reasons people can have to
trust a Web site. Overall, the blue color scheme was perceived as most
trustworthy and black as least trustworthy.”

*Articles from Ohio Web Library <http://ohioweblibrary.org>:*

   - A picture is worth a thousand words: Source credibility theory applied
   to logo and website design for heightened credibility and consumer trust.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=cph&AN=92664374>
   (*International Journal of Human-Computer Interaction*, Jan. 2014,
   p.63-93 | Paul Benjamin Lowry, David W. Wilson and William L. Haig)
   - The role of search result position and source trustworthiness in the
   selection of web search results when using a list or a grid interface.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=94340892>
   (*International Journal of Human-Computer Interaction*, March 2014,
   p.177-191 | Yvonne Kammerer and Peter Gerjets)
   - From first impression to fairness perception: Investigating the impact
   of initial trustworthiness beliefs.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=108542549>
   (*Personnel Psychology*, Autumn 2015, p.499-546 | Brian C. Holtz)

------------------------------
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