[OPLIN 4cast] OPLIN 4cast #491: Does your website look good on a smartphone?

Wed May 25 10:30:12 EDT 2016

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OPLIN 4cast #491: Does your website look good on a smartphone?
May 25th, 2016

[image: computing devices] If not, you have a problem. The National
Telecommunications and Information Administration (NTIA) has just released
data collected in July 2015 from about 53,000 households that clearly
indicates the shift from wired internet to mobile-only internet users is
accelerating. This means that making sure your online presence is designed
with responsive web design (RWD) is more important than ever, so it is easy
to read and navigate on a wide range of devices. And don't expect
mobile-only users to go to a special mobile version of your website. If
your regular library website doesn't look good as soon as they pop it up on
their phone, chances are good that they won't bother to look at you
again. *Unfortunately,
about 40% of Ohio public library websites do not use RWD.*
- Evolving technologies change the nature of Internet use
<https://www.ntia.doc.gov/blog/2016/evolving-technologies-change-nature-internet-use>
(National Telecommunications and Information Administration | Giulia
McHenry) "According to the data, three-quarters of American households
using the Internet at home in 2015 still used wired technologies for
high-speed Internet service, including cable, DSL, and fiber-optic
connections. However, this represents a sizable drop in wired home
broadband use, from 82 percent of online households in July 2013 to 75
percent two years later. Over this same period, the data also shows that
the proportion of online households that relied exclusively on mobile
service at home doubled between 2013 and 2015, from 10 percent to 20
percent."
- New data: Americans are abandoning wired home Internet
<https://www.washingtonpost.com/news/the-switch/wp/2016/04/18/new-data-americans-are-abandoning-wired-home-internet/>
(The Washington Post | Brian Fung) "Today, nearly one-third of households
earning less than $25,000 a year exclusively use mobile Internet to browse
the Web. That's up from 16 percent of households falling in that category
in 2013. And they're often cited as evidence of a major digital divide;
struggling families with little money to afford a home Internet
subscription must resort to free public WiFi at libraries and even
McDonald's
<http://www.wsj.com/articles/SB10001424127887324731304578189794161056954>
to do homework, look for jobs and find information. But as the chart above
shows, even people with higher incomes are ditching their wired Internet
access at similar or even faster rates compared with people who don't earn
as much."
- Smartphones rule the Internet
<http://www.theatlantic.com/technology/archive/2016/05/smartphones-take-over/482880/>
(The Atlantic | Adrienne Lafrance) "Google confirmed
<http://adwords.blogspot.com/2015/05/building-for-next-moment.html> last
year that more searches come from mobile devices than computers in 10
countries, including the United States. Over the holiday season, Amazon said
<http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2002024>
more than 60 percent of shoppers used mobile. And Wikipedia, which recently
revamped the way it tracks site traffic, says it's getting more mobile than
desktop visits to its English language site."
- More and more households are getting online solely through mobile devices
<http://mashable.com/2016/04/26/mobile-broadband-cord-cutting/#eJL.Jzh66sq3>
(Mashable | Christina Warren) "The NTIA's report states that for most
households, wired broadband is still the preferred way to access the
Internet. And when it comes to cost/performance, for many users, that will
remain. But it's interesting to see just how many users have migrated from
wired broadband to mobile-only in the span of two years. If wireless
carriers can continue to raise data caps, it stands to reason that more and
more consumers, especially those who are more price conscious, will move to
mobile-only Internet."

*Articles from Ohio Web Library <http://ohioweblibrary.org>:*

   - The emerging mobile Internet underclass: A critique of mobile Internet
   access.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=98681803>
   (*Information Society*, Oct.-Dec.2014, p.323-334 | Philip M. Napoli and
   Jonathan A. Obar)
   - Responsive web design, discoverability, and mobile challenge.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=f5h&AN=90405356>
   (*Library Technology Reports*, Aug./Sep.2013, p.29-30 | Bohyun Kim)
   - Flexible everything: Getting responsive with web design.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=cph&AN=86880654>
   (*Computers in Libraries*, April 2013, p.12-16 | Jeremy Snell)

------------------------------
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