[OPLIN 4cast] OPLIN 4Cast #687: Will new tech help advertisers grab our attention?

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OPLIN 4Cast #687: Will new tech help advertisers grab our attention?
February 26th, 2020

[image: Digital Online Webpage Advertising Marketing Concept] If you're
like me, you probably rarely think about advertisements, other than to
possibly figure out how to avoid them. But ads are *everywhere*, of course,
and the entities that create and pay for them are constantly working to
make sure that we see even more of them. To this end, companies are trying
a variety of new tactics, many including new uses of technology.



   -
   - How Advertising Will Get Way More Personal—and Then Vanish Completely
   <https://singularityhub.com/2020/02/12/heres-what-the-future-of-advertising-will-look-like-spoiler-its-a-little-creepy/>
   [Singularity Hub] "But with a blitzkrieg of technologies converging on the
   industry, advertising will continue to change. First, it’s likely to get a
   little more invasive and a lot more personal. Yet this won’t last. Not long
   after, the entire social media marketing market will vanish. How long will
   that take? We give it 10 to 12 years."
   - Lyft buys a startup that runs ads on top of ridesharing cars
   <https://www.engadget.com/2020/02/23/lyft-buys-car-top-ad-startup-halo-cars/>[Engadget]
   "Lyft might have another way to generate revenue from trips. The company
   has acquired Halo Cars, a startup that lets drivers for app-based car
   services run taxi-style ads on top of their vehicles."
   - Google Bans Nearly 600 Android Apps, Cites 'Disruptive Ads'
   <https://www.pcmag.com/news/google-bans-nearly-600-android-apps-cites-disruptive-ads>[PC
   Magazine] " There's an ongoing effort to stop these apps from entering the
   Play Store and getting distributed on a large number of smartphones and
   tablets. It's all part of mobile ad fraud, which Google labels as an
   industry-wide challenge harming users and advertisers."
   - First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability
   than Display Ads
   <https://www.exchangewire.com/blog/2020/02/24/first-3d-gaming-ad-verification-pilot-delivers-23-higher-viewability-than-display-ads/>[ExchangeWire]
   " During December 2019, ads were served with geo and real-time targeting to
   over 400,000 gamers on mobile and PC as part of a campaign to reach a
   younger generation of consumers. On average, CHEQ found that during the
   campaign, 80.2% of game players achieved a level of viewability in which
   they saw 95% of ads for at least two seconds. This is compared to only 65%
   viewability for at least two seconds when the same brand served banner ads
   using traditional online display advertising channels."

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Advertising Makes Us Unhappy
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=buh&AN=140216535&site=ehost-live>
   ( Oswald, A., & Torres, N. (2020). Advertising Makes Us Unhappy. *Harvard
   Business Review*, *98*(1), 32–33.)
   - How Digital Advertising Markets Really Work
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=pwh&AN=137424400&site=ehost-live>
   ( SRINIVASAN, D. (2019). How Digital Advertising Markets Really
Work. *American
   Prospect*, *30*(3), 25. )
   - Airbrushing in Advertisements: Overview
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=pwh&AN=84781962&site=ehost-live>
   ( Issitt, M. (2018). Airbrushing in Advertisements: Overview. *Points of
   View: Airbrushing in Advertising*, 1. )

------------------------------
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