[OPLIN 4cast] OPLIN 4Cast #680: COPPA cabana: will YouTube do better?

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OPLIN 4Cast #680: COPPA cabana: will YouTube do better?
January 8th, 2020

[image: Curious interested kid boy secretly looking watching forbidden
censored adult only internet online video content on laptop alone, parental
protection, computer control and security for child concept] As a
librarian, I first became aware of COPPA—the Children's Online Privacy
Protection Act <http://coppa.org/>—when installing ebook kiosks in middle
school libraries. The kiosks would send users (email or text) links to
titles they discovered. Suddenly red flags went up: it's a bad idea to
collect kids' phone numbers without their parents knowing about it. (We
moved the kiosks to the high schools and community colleges.)

Last fall, Google was fined $170 million for flagrant violations of COPPA
on YouTube, where cookies were tracking kids' activity and using that
information to serve up targeted advertising. Google could afford to shrug
off the fine, but the real point was a promise to do better, and this week,
those better policies went into effect.

   -
   - YouTube starts limiting ad targeting and data collection on kids
   content
   <https://techcrunch.com/2020/01/06/youtube-starts-limiting-ad-targeting-and-data-collection-on-kids-content/>
   [*TechCrunch*] "Reduced data collection means no targeted ads. And
   targeted ads are much more valuable than ordinary ones. So this is
   effectively a huge revenue hit to anyone making children’s content."
   - YouTube decides it’s easier to treat all watchers of kids’ content as
   kids
   <https://arstechnica.com/tech-policy/2020/01/youtube-decides-its-easier-to-treat-all-watchers-of-kids-content-as-kids/>
   [*ArsTechnica*] "Individual video creators themselves are also now
   personally on the hook for penalties of up to $42,350 if they fail to
   explicitly mark their videos as for children."
   - Better protecting kids’ privacy on YouTube
   <https://youtube.googleblog.com/2020/01/better-protecting-kids-privacy-on-YouTube.html>
   [*Official YouTube Blog*] "We also use machine learning to help us
   identify this content, and creators can update a designation made by our
   systems if they believe it is incorrect. We will only override a creator
   designation if abuse or error is detected."
   - The FTC’s 2020 COPPA rules have YouTube creators scared
   <https://arstechnica.com/gaming/2020/01/the-ftcs-2020-coppa-rules-have-youtube-creators-scared/>
   [*ArsTechnica*] "Many creators fear that YouTube's handling of the new
   'child-directed' content largely amounts to putting said content—to quote
   the late, great Douglas Adams—on display in the bottom of a locked filing
   cabinet stuck in a disused lavatory, with a sign on the door saying 'Beware
   of the Leopard.'"

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Kohne, Natasha G., et al. “Landmark FTC Settlement Offers Important
   Lessons for Businesses That May Collect or Use Children’s Information
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=buh&AN=140949611&site=ehost-live>
   .” *Computer & Internet Lawyer*, vol. 37, no. 1, Jan. 2020, pp. 18–20.
   - Siegel, Lee. “The Kids Aren’t Alright
   <http://proxy.oplin.org:2054/login.aspx?direct=true&db=pwh&AN=82576122&site=pov-live>
   .” *Newsweek*, vol. 160, no. 16, Oct. 2012, p. 18.
   - “INTERNET PRIVACY AND DATA SECURITY: Additional Federal Authority
   Could Enhance Consumer Protection and Provide Flexibility
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=pwh&AN=135156136&site=ehost-live>
   .” *GAO Reports*, Mar. 2019, p. 1.

------------------------------
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