[OPLIN 4cast] OPLIN 4Cast #689: Google's "mobile first" strategy isn't new, but now it's final

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OPLIN 4Cast #689: Google's "mobile first" strategy isn't new, but now it's
final
March 11th, 2020

[image: View of a Businessman using a smartphone with a Hand drawn reward
for the number one] Here at OPLIN, we haven't been building separate mobile
web sites since around 2013. Even then, responsive design was quickly
becoming the norm. And it was good thing that we got a head start, because
Google rolled out Mobilegeddon
<https://www.searchenginejournal.com/google-algorithm-history/mobile-friendly-update/>
less than two years later. In short, how mobile-friendly your site was
suddenly was a heavy ranking signal for the search giant.

Now, in 2020, not having a mobile-friendly website is practically
unthinkable, especially since more than half of site visitors are looking
at the web via their cell phones. But Google is taking things to their
inevitable conclusion: its webcrawlers are now* indexing* by mobile-first.
If your site isn't already mobile-friendly, you're in for some unpleasant
surprises in the Google ranks.

   -
   - Google to switch completely over to mobile-first indexing by September
   2020
   <https://searchengineland.com/google-to-switch-completely-over-to-mobile-first-indexing-by-september-2020-330174>
   [Search Engine Land] " Years in the making. Google started
   the mobile-first indexing process in 2016. Google has been working up to
   this point for almost four-years now. We have had plenty of time to get
   ready for this and it should come as no surprise to anyone here."
   - Google Says 70% of Sites Have Been Moved to Mobile-First Indexing
   <https://www.searchenginejournal.com/google-says-70-of-sites-have-been-moved-to-mobile-first-indexing/353388/#close>[Search
   Engine Journal] "As Google prepares to move all sites over to mobile-first
   indexing, the company confirms 70% of sites have already made the shift.
   The remaining 30% will be moved to mobile-fist indexing by September at the
   latest, as Google says that’s when all sites will be officially switched
   over."
   - Top 5 Google Ranking Signals in 2020
   <https://pc-tablet.com/top-5-google-ranking-signals/> [PCTablet.com] "In
   2020, mobile indexing is more important than you think. Since July 2019,
   every new website has been crawled by a Google smartphone bot, and its
   mobile-friendly content has been used to index almost everything that’s
   important. Mobile searches result in immediate actions compared to
   desktops. The number of mobile users for shopping has crossed 49%."
   - You can’t opt into or out of mobile-first indexing
   <https://searchengineland.com/you-cant-opt-into-or-out-of-mobile-first-indexing-320932>
   [Search Engine Land] "'Mobile-first indexing is separate from mobile
   friendliness,' he also clarified. 'Even sites that don’t have a mobile
   version at all can be indexed fine with the mobile Googlebot. Our goal is
   to use the mobile-first indexing for all websites in our search results.'"

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Google to Index, Rank Sites Using Mobile Versions of Their Content
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=aph&AN=126879313&site=ehost-live>
   ( Vijayan, J. (2017). Google to Index, Rank Sites Using Mobile Versions of
   Their Content. *EWeek*, 1. )
   - Google Pushes for Mobile-Friendly Web Sites
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=bwh&AN=8OGE.293AAE90.CE78C398&site=ehost-live>
   ( International Business Times. (11 C.E., February 2011). Google Pushes for
   Mobile-Friendly Web Sites. *International Business Times*. )
   - Google Embraces ‘Mobile-Friendly’ Sites in Search Shake-Up
   <https://proxy.oplin.org:2111/login.aspx?direct=true&db=buh&AN=102159591&site=ehost-live>
   ( Liedtke, M. (2015). Google Embraces ‘Mobile-Friendly’ Sites in Search
   Shake-Up. *Time.Com*, N.PAG )

------------------------------
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