[OPLIN 4cast] OPLIN 4Cast #779: Is fashion now a technology business?

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OPLIN 4Cast #779: Is fashion now a technology business?
December 1st, 2021

[image: Cell phone on folded clothes] I recently attended a state library
conference where masks were required. To make wearing one a little more
bearable, I purchased one that allows one to change digital text that
scrolls across it via an app. It attracted a fair bit of attention, and
kept me amused. This digital mask and my smart watch are the only
"wearables" that I own. I've been keeping an eye, though, on how wearables
continue to evolve. Fashion is latching on to NFTs, Roblox, custom design
apps and truly smart clothing, expanding the idea of wearables into new
spaces.

   -
   - DIESEL Launches the PROTOTYPE Sneaker with Accompanying NFT
   <https://www.trendhunter.com/trends/the-prototype> [Trend Hunter]
   "Contributing to DIESEL's renewed, forward-thinking approach to footwear,
   the brand has also opted to enter the burgeoning space of NFTs and digital
   fashion. DIESEL and The Fabricant crafted a digital artwork based around
   the sneaker."
   - The British Fashion Council launches new award category for Roblox
   designs
   <https://www.theverge.com/2021/11/29/22800523/british-fashion-council-awards-roblox>
   [The Verge] "While it’s something of a publicity stunt, the virtual event
   is part of an ongoing fusion of games and fashion. Gucci previously
   created a surreal fashion experience inside Roblox, along with some virtual
   sneakers, and has partnered with esports organization 100 Thieves.
   Meanwhile, the likes of Balenciaga, Louis Vuitton, Burberry,
   and Longchamp have all created in-game outfits for games like *Fortnite*
    and *League of Legends*."
   - Design your own forever wardrobe with the first on demand, slow
   fashion app
   <https://fashionunited.uk/news/business/design-your-own-forever-wardrobe-with-the-first-on-demand-slow-fashion-app/2021112659632>[Fashion
   United] "Fashion designers can send quotes and get paid in the app. The
   communication happens and stays in the App where fashion designers
   constantly update customers with images and videos of their production
   progress."
   - A little-known company made smart fitness clothing you might actually
   wear at the gym
   <https://www.engadget.com/prevayl-smartwear-smart-shirt-fitness-workout-150040128.html?guccounter=1>
   [Endgadget] "It’s limited its first wave of users to 700 people. The
   audience seems to be, well, the fittest friends and acquaintances you know.
   The ones that know what they can benchpress, their fastest 5K time, or
   their VO2 Max."

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Application of intelligent virtual reality technology in Clothing
   virtual wear and color saturation after COVID-19 epidemic situation
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=147506667&site=ehost-live>.
   (Niu, M., & Li, X. (2020). Application of intelligent virtual reality
   technology in Clothing virtual wear and color saturation after COVID-19
   epidemic situation. *Journal of Intelligent & Fuzzy Systems*, *39*(6),
   8943–8951.)
   - Global Wearable Device Market (2020 to 2025) - Featuring Apple, Zephyr
   Technology, AiQ Smart Clothing & Fitbit Among Others (Research and Markets.
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=bizwire.bw5177589&site=ehost-live>
   (4 C.E., Winter 2020). Global Wearable Device Market (2020 to 2025) -
   Featuring Apple, Zephyr Technology, AiQ Smart Clothing & Fitbit Among
   Others - ResearchAndMarkets.com. *Business Wire (English)*.)
   - DOES THAT DRESS COME IN DIGITAL? A visit to a technology-fuelled
   fashion pop-up paints a picture of a world where retailers and brands sell
   virtual clothes for use solely in consumers' digital lives.
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=cph&AN=141144893&site=ehost-live>
   (Sillitoe, B. (2020). DOES THAT DRESS COME IN DIGITAL? A visit to a
   technology-fuelled fashion pop-up paints a picture of a world where
   retailers and brands sell virtual clothes for use solely in consumers’
   digital lives. *Computer Weekly*, 27–31.)

------------------------------
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