[OPLIN 4cast] OPLIN 4Cast #781: Companies are producing more creative packaging

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OPLIN 4Cast #781: Companies are producing more creative packaging
December 15th, 2021

[image: Globe surrounded by cardboard boxes] It's the time of year when
lots of packages arrive at our house. Between gifts that have been sent
from family and regular Amazon deliveries, a fair number of things have
shown up on our front porch as of late. Of course, inside each delivery is
typically some other type of packaging as well. We try to recycle as much
as we can, but packing materials still account for a good bit of the
overall "stuff." What if packaging could do or be more? Some recent trends
are demonstrating that companies are starting to think outside of the box.

   -
   - Tetra Pak Launches Industry First ‘Universal’ Connected Packaging
   Experience
   <https://fabnews.live/tetra-pak-launches-industry-first-universal-connected-packaging-experience/>
   [Fab News] "The connected experience can be adapted to the specific needs
   of each brand and product, to create a bespoke digital marketing solution
   for each type of audience. Divided into two different segments, the app
   offers versions suitable for young people and adults. Both options offer
   templated functionality which includes quizzes, AR experience to showcase
   the brand’s packaging in 360 degrees, interactive games with leaderboards
   and competition prizes. As well as the option to ‘share a selfie’ with
   branded filters via social media and encourage friends to join the game
   too."
   - Singing Frozen Food Packaging : Singing Packaging
   <https://www.influencerstyle.co/marketing/singing-frozen-food-packaging-singing-packaging/>
   [Influencer Style] "Fans can push the sticker — located at the front of the
   box — to hear 15-seconds of cheery music. The new marketing scheme is part
   of the brand’s ongoing ‘Happyfull’ campaign that highlights the “special
   feeling” eating a delicious Stouffer’s meal provides."
   - Plant-Based Beverage Packaging
   <https://www.trendhunter.com/trends/prototype-pet-bottle> [TrendHunter]
   "The packaging utilizes plant-based paraxylene that is converted into
   terephthalic acid (PTA) that is traditionally used to make up 70% of the
   material composition for PET. This is combined with Annelotech’s mono
   ethylene glycol (MEG) that's plant-based as well that has been sourced from
   molasses."
   - Packaging trial: Kellogg’s starts using recyclable paper liners in
   cereal boxes
   <https://greenretail.world/2021/12/02/packaging-trial-kelloggs-starts-using-recyclable-paper-liners-in-cereal-boxes/>
   [GreenRetail.World ] "The results of the recyclable paper trial will
   support the brand’s future cereal packaging plans, and the move contributes
   to the company’s commitment to ensure all its packaging is 100% reusable,
   recyclable or compostable by the end
   <https://www.kelloggs.co.uk/en_GB/our-story/nurturing-our-planet.html>of
   2025."

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - HumidifGroup USA to Unveil New Smart Packaging Technology by Way of
   Ferio Tego Cigar Co.
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=202109230847PR.NEWS.USPR.PH16616&site=ehost-live>(PR
   Newswire. (2021, September 23). HumidifGroup USA to Unveil New Smart
   Packaging Technology by Way of Ferio Tego Cigar Co. *PR Newswire US*.)
   - New Study from StrategyR Highlights a $60.6 Billion Global Market for
   Food Packaging Technology by 2026
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=202110081100PR.NEWS.USPR.LA32414&site=ehost-live>
   (PR Newswire. (2021, October 8). New Study from StrategyR Highlights a
   $60.6 Billion Global Market for Food Packaging Technology by 2026. *PR
   Newswire US*.)
   - Advanced Packaging Technologies Market | Exclusive Report on the
   Latest Trends and Opportunities in the Market
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=nfh&AN=16PU4163089535&site=ehost-live>
   (Advanced Packaging Technologies Market | Exclusive Report on the Latest
   Trends and Opportunities in the Market. (2021). *M2PressWIRE*.)

------------------------------
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