[OPLIN 4cast] OPLIN 4Cast #754: Twitch has come a long way, baby

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OPLIN 4Cast #754: Twitch has come a long way, baby
June 9th, 2021

[image: Twitch icon] Several years ago, I was doing an in-person workshop
for librarians centering on newer technologies and trends. One of the
services I covered was the live streaming platform Twitch
<https://www.twitch.tv/>. Many of the attendees were astounded, one even
going so far as to ask "Why in the world would anyone want to watch someone
else playing video games?" The question was amusing to me, as someone who
grew up in the 1980s. How many Gen Xers *didn't* stand around an arcade,
watching their friends pump quarters into game machines and cheering them
on?

The Twitch platform has matured a lot since that workshop, and gaming is
far from the only type of programming available now. In fact, Twitch has
just turned ten.

   -
   - Twitch Turns 10, and the Creator Economy Is in Its Debt
   <https://www.wired.com/story/twitch-turns-10-creator-economy/> [Wired]
   " Exactly 10 years ago, on June 6, 2011, Twitch launched out of Justin.tv,
   a sort of general-purpose video livestreaming site Kan had founded four
   years before. Kan, who is no longer with the company, says he and his
   cofounders spent years ruminating on how to make people interact online and
   give each other money. Should they have a sidebar chatroom? (Yes.) Emotes?
   (Definitely.) Career potential? (Yes.) The end goal wasn’t live video; it
   was the creator economy. Subscribing to people doing things."
   - Marcus Graham: Looking back on 10 years of Twitch’s experiment with
   livestreaming
   <https://venturebeat.com/2021/06/06/marcus-graham-looking-back-on-10-years-of-twitchs-experiment-with-livestreaming/>
   [Venture Beat] "Twitch has grown massively — 2020 had more than 86 times
   the viewership of 2011, and every month in 2021 thus far has surpassed any
   months in 2020 or prior. Behind these hours watched is a massive community
   of creators — with over 26 million channels going live in 2020 alone."
   - Toyota Launches Its First National Campaign On Twitch
   <https://www.mediapost.com/publications/article/363926/toyota-launches-its-first-national-campaign-on-twi.html>[Marketing
   Daily] "Toyota is launching its first national advertising campaign on
   Twitch, where it will be the presenting partner of The Bowery live concert
   series. The platform is known as the home for interactive gaming
   entertainment, but its music category is also thriving, with a 550%
   increase in hours watched in 2020."
   - Creators Who Joined Twitch in the Pandemic Plan to Stay
   <https://www.wired.com/story/creators-comedians-twitch-pandemic-plan-to-stay/>
   [Wired] "However, actor, podcaster, and comedian Paul Scheer, who you may
   know from *The League or Veep,* only discovered Twitch as the pandemic
   hit, as he looked for another outlet to play with and express his
   creativity on as the world locked down. He was looking to find his people,
   he says. “I did YouTube, and it felt like the audience was behind a wall.
   Then I was doing Instagram, and it felt like window shopping. Twitch just
   felt like you could be free.”"

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Psychiatrist Criticized For Addressing Mental Health Issues On Twitch
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=nfh&AN=6XN2021011309&site=ehost-live>
   (Andrew Limbong. (2021). Psychiatrist Criticized For Addressing Mental
   Health Issues On Twitch. *Morning Edition (NPR)*.)
   - Americas Cardroom's Latest In-Depth Article Digs Deep Into the World
   of Twitch Poker
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=202101140833PR.NEWS.USPR.PH47943&site=ehost-live>
   (PR Newswire. (2021, January 14). Americas Cardroom’s Latest In-Depth
   Article Digs Deep Into the World of Twitch Poker. *PR Newswire US*.)
   - TWITCH: It’s Not Just for Gamers.(Raine, M. (2020). TWITCH: It’s Not
   Just for Gamers. *Canadian Musician*, *42*(1), 10–11.)

------------------------------
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