[OPLIN 4cast] OPLIN 4Cast #751: TikTok may be the new center of the social media universe

Wed May 19 10:30:01 EDT 2021

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OPLIN 4Cast #751: TikTok may be the new center of the social media universe
May 19th, 2021

[image: Hands holding phone with TikTok logo on screen] I've mentioned
before that I'm a huge consumer of TikTok content. A friend of mine, who is
also hooked on the platform, admits to spending hours scrolling through the
latest makeup trends and memes. She joked that she should start her own
TikTok creator's account, and focus on items that TikTok influencers have
convinced her to try; some have been great, others-- not so much. I've
purchased things myself, based on TikTok recommendations (this portable
battery
<https://www.amazon.com/gp/product/B07YWWVRWD/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1>
and compatible solar panel
<https://www.amazon.com/gp/product/B087TGY5RQ/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1>
have actually been fabulous for surviving the power outages that regularly
afflict my rural area).

While much of Tiktok isn't actually centered on getting anyone to purchase
anything, there's no doubt that its influencers have leveled up beyond what
is typically seen on other social media. Netflix will soon be premiering Hype
House
<https://www.insider.com/hype-house-members-netflix-reality-show-2021-4>,
where some of TikTok's biggest influencers will star in a reality show. And
influencers from the platform are showing their power in other significant
ways.

   -
   - How has TikTok Become the Number Two Platform For Influencer Marketing?
   <https://talkinginfluence.com/2021/05/17/how-has-tiktok-become-the-number-two-platform-for-influencer-marketing/>
   [Talking Influence] "The survey presented that 68% of marketers plan on
   using TikTok for influencer marketing in 2021. This is a huge shift from
   the results of the survey in early 2020, which presented that only 16% of
   respondents had indicated they planned to use the short-form video
   platform. TikTok even sits above Facebook, with a 79% decrease in the
   number of enterprises choosing to use the platform for influencer
   marketing. "
   - Go read this story about how TikTok and apps are making Starbucks
   orders obnoxious
   <https://www.theverge.com/2021/5/14/22436442/tiktok-app-starbucks-long-coffee-orders>
   [The Verge] "The story is a fascinating look at how internet culture can
   affect even the mainstay of real-life American culture that is Starbucks.
   Some drinks that are popular online have even made their way to the menu,
   and it seems like Starbucks actually keeps an eye on what’s happening on
   TikTok. The story even includes a fun term for the phenomenon: “appuccino,”
   a mashup of app and Frappuccino, the popular coffee drink that often finds
   itself the victim of many, many add-ons."
   - Female truckers have become TikTok influencers, and they're changing
   the transportation game
   <https://www.cnn.com/2021/04/10/us/truckers-women-tiktok-social-media-trnd/index.html>
   [CNN] "A growing number of women are entering the world of trucking at a
   time when demand for drivers is at a critical high. Many of them, like
   Rankin, are using their influence to educate other women and lay the
   groundwork for change in a crucial and often misunderstood industry."
   - YouTube Will Spend $100 Million To Lure Away Influencers From TikTok
   <https://www.forbes.com/sites/abrambrown/2021/05/11/youtube-will-spend-100-million-to-lure-away-influencers-from-tiktok/?sh=1d23a6d429cd>
   [Forbes] "YouTube’s new financing program is the latest in an onslaught of
   similar funds from across social media, part of a rush to better
   financially reward influencers. TikTok has said it will spend more than $2
   billion across the world over the next three years in its Creator Fund,
   while Snap is doling out as much as $1 million a day to users who post in
   its Spotlight feed. Mark Zuckerberg recently said Facebook is considering
   adding its own fund."

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Archive Sunday turned 5,000 TikTok followers into $1 million in
   revenue: In one year.
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=149735942&site=ehost-live>
   (Bicknell, L. (2021). Archive Sunday turned 5,000 TikTok followers into $1
   million in revenue: In one year. *Utah Business*, *36*(4), 24–28.)
   - The Soft Power of TikTok
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=lfh&AN=143871431>
   (LONG, R. (2020). The Soft Power of TikTok. *Commentary*, *150*(1),
   64–63.)
   - Teen in hijab aims to be TikTok 'Afro-influencer' in Italy
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=rlh&AN=149831146&site=ehost-live>
   (Thomas, T. (2021). Teen in hijab aims to be TikTok “Afro-influencer” in
   Italy. *Christian Century*, *138*(9), 16.)

------------------------------
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