[OPLIN 4cast] OPLIN 4Cast #777: Get ready for new ways to shop online

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OPLIN 4Cast #777: Get ready for new ways to shop online
November 17th, 2021

[image: Shopping cart key on computer keyboard] No doubt, you've already
heard the multiple warnings to start holiday shopping early this year, due
to the ongoing supply chain issues being felt in nearly every retail
environment. The pandemic created an explosion in the ecommerce industry,
and there are no signs that things are slowing down. In fact, ecommerce is
evolving. Fast.



   -
   - Why the Internet Is Turning Into QVC
   <https://www.nytimes.com/2021/11/11/technology/social-media-youtube-shopping-destinations.html?>
   [NY Times] "This is happening for three reasons: greed, fear and China. And
   the growing mania for digital shopping options is another example of how
   our experiences online are shaped just as much by corporations’ interests
   as by our desires."
   - Live Shopping is the Next Big Thing. Here’s Why.
   <https://readwrite.com/2021/11/12/live-shopping-is-the-next-big-thing-heres-why/>
   [ReadWrite] "The pandemic has forever changed the retail landscape, making
   it much more digital. And as brick-and-mortar stores give way to ecommerce,
   retailers are finding themselves scrambling for consumers’ attention in an
   increasingly chaotic and crowded online environment. The answer to cutting
   through all that noise? Become more like streaming services."
   - Charlotte Tilbury Makes Metaverse Move with “Shop with Friends”
   <https://wwd.com/business-news/technology/charlotte-tilbury-metaverse-shop-with-friends-group-shopping-1234997098/>
   [WWD] "Charlotte Tilbury wants to change that. A new “Shop with Friends”
   feature, announced Monday, will allow people to peruse the beauty brand’s
   virtual store together as a shared experience."
   - NBCUniversal to launch livestream shopping, following Big Tech's lead
   <https://www.reuters.com/technology/nbcuniversal-launch-livestream-shopping-following-big-techs-lead-2021-11-09/>
   [Reuters] "The traditional media company is vying with tech companies for a
   piece of the so-called social commerce industry, which is expected to
   balloon to $50 billion from $36 billion in annual U.S. sales by 2023
   according to research firm eMarketer."

*From the Ohio Web Library <http://ohioweblibrary.org>:*

   - Pacsun To Debut First Live Shopping Event From NYC Soho Flagship Store
   With Exclusive Shoe Drop From Guest Artistic Director A$AP Rocky
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=202108060800PR.NEWS.USPR.LA67397&site=ehost-live>
   (PR Newswire. (2021, August 6). Pacsun To Debut First Live Shopping Event
   From NYC Soho Flagship Store With Exclusive Shoe Drop From Guest Artistic
   Director A$AP Rocky. *PR Newswire US*.)
   - Tik ToK hosting livestream shopping event in collaboration with
   Walmart
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=pwh&AN=32U0191989120NNN&site=ehost-live>(Lester
   Holt, & Jo Ling Kent. (n.d.). Tik ToK hosting livestream shopping event in
   collaboration with Walmart. *NBC Nightly News*.)
   - The Surge of E-Commerce Sales in Live-Streaming Era
   <https://search-ebscohost-com.proxy.oplin.org/login.aspx?direct=true&db=bwh&AN=202006170552PR.NEWS.USPR.CN38201&site=ehost-live>(PR
   Newswire. (2020, June 17). The Surge of E-Commerce Sales in Live-Streaming
   Era. *PR Newswire US*.)

------------------------------
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