[OPLINLIST] New Ohio Data, How Libraries Viewed! OLC Conf. Presentations

[Carol Roddy]

To: Ohio Library Council Annual Conference Attendees
From: Terry Casey

How do Ohioans rate their public libraries and what do they want for the

future?

We just completed 704 in-depth interviews on November 10 with people all
over 
Ohio, including data broken out by all regions of the state and
different 
size communities.  

Thursday and Friday at the Ohio Library Council Conference in Cleveland,
it 
will be time for those magical words from TV . . . Survey Says!

Here are a few, quick highlights from the 39 different questions and ten

demographic factors that have been compiled and analyzed: 

Loving and Using Libraries: 
37% rate libraries excellent and 86% say excellent or good.  Only 1.6%
said 
poor.  These high ratings are significantly better than achieved for
other Ohio 
services, especially compared to the legislature.  25% visit library
three or 
more times every month.  56% visit monthly or more.

Technology: 
It is huge and growing, especially with certain key audience segments.
64% of 
Ohioans have used the Internet in the past six months.  Of those Ohioans

using the Internet, 62% go there daily or more.  There is detailed
information on 
use and by whom for DVDs, high-speed web access, library websites, what
they 
do on the web, etc.

Marketing & Retailing Trends for Libraries:
Do Ohioans want their libraries to adapt from the best in retailing and
what 
would that mean for improved service and the look of your facilities?
How are 
local library levies and taxes viewed/potential, what services should be

added, future audiences targeted, etc.?  We will have answers for all of
this and 
much, much more.

There will be two presentations of SURVEY SAYS! at the OLC Conference at
the 
Renaissance Cleveland Hotel:

Thursday, Nov. 20, 2003, 4:15-5:15 pm

Friday, Nov. 21, 2003, 2:00-3:00 pm

If in Cleveland Thursday or Friday, hopefully you and/or a key staff
member 
or Trustee can attend, see the results and offer your comments/reactions
to its 
meaning for long-range planning during these challenging times.

If you are interested in a customer satisfaction survey in your area
and/or 
more on this new Ohio data, please let me know via e-mail or call at 
614/261-6825.

THANKS!