[OPLINLIST] Marketing Plans

Wilma Bacigalupo wilmab@npls.org
Mon, 5 Jan 2004 15:54:33 -0500


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Take a look on the OLC web site...
=20
http://www.olc.org/marketing/sampleplan.htm
=20
=20
Wilma
------------------------------------------
Wilma J. Bacigalupo, Director
Newark Public Library System
101 West Main Street
Newark, Ohio   43055-5054
740-349-5500 (library)
740-349-5502 (director)
740-349-5535 (director fax)
http://www.npls.org
------------------------------------------=20
-----Original Message-----
From: oplinlist-admin@oplin.org [mailto:oplinlist-admin@oplin.org] On
Behalf Of Sharon Shrum
Sent: Monday, January 05, 2004 2:16 PM
To: 'Jennifer Knotts'; oplinlist@oplin.org
Subject: RE: [OPLINLIST] Marketing Plans
=20
Please respond to the list or send a copy to shrumsh@oplin.org   Thanks!
Sharon Shrum
=20
-----Original Message-----
From: oplinlist-admin@oplin.org [mailto:oplinlist-admin@oplin.org] On
Behalf Of Jennifer Knotts
Sent: Monday, January 05, 2004 1:53 PM
To: oplinlist@oplin.org
Subject: [OPLINLIST] Marketing Plans
=20
My name is Jennifer Knotts and I am head of Public Relations for the
Pickaway County District Public Library.  I have been asked by the board
to put together a marketing plan for our library and I was wondering if
anyone has done that for their library.  If you have, would you be
willing to share it or even how you went about it?  Any and all
information would be welcome and appreciated.  My e-mail is
jknotts@pickawaylib.org
=20
Thank you so much,
Jennifer Knotts
=20
Community Resource/Public Relations Coordinator
Pickaway County District Public Library
740-477-1644 ext. 233
jknotts@pickawaylib.org
www.pickawaylib.org
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<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Take a look on the =
</span></font><st1:PersonName><font
 size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
 color:navy'>OLC</span></font></st1:PersonName><font size=3D2 =
color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'> web
site&#8230;<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><a
href=3D"http://www.olc.org/marketing/sampleplan.htm">http://www.olc.org/m=
arketing/sampleplan.htm</a><o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Wilma<o:p></o:p></span></font></p>

<div>

<p><font size=3D2 color=3Dnavy face=3D"Times New Roman"><span =
style=3D'font-size:10.0pt;
color:navy;mso-no-proof:yes'>------------------------------------------<b=
r>
Wilma J. Bacigalupo, Director<br>
</span></font><st1:City><st1:place><font size=3D2 color=3Dnavy><span
  =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>Newark</span></fon=
t></st1:place></st1:City><font
size=3D2 color=3Dnavy><span =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>
Public Library System<br>
</span></font><st1:Street><st1:address><font size=3D2 color=3Dnavy><span
  style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>101 West Main =
Street</span></font></st1:address></st1:Street><font
size=3D2 color=3Dnavy><span =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'><br>
</span></font><st1:place><st1:City><font size=3D2 color=3Dnavy><span
  =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>Newark</span></fon=
t></st1:City><font
 size=3D2 color=3Dnavy><span =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>,
 </span></font><st1:State><font size=3D2 color=3Dnavy><span =
style=3D'font-size:10.0pt;
  color:navy;mso-no-proof:yes'>Ohio</span></font></st1:State><font =
size=3D2
 color=3Dnavy><span =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'>&nbsp;&nbsp;
 </span></font><st1:PostalCode><font size=3D2 color=3Dnavy><span =
style=3D'font-size:
  =
10.0pt;color:navy;mso-no-proof:yes'>43055-5054</span></font></st1:PostalC=
ode></st1:place><font
size=3D2 color=3Dnavy><span =
style=3D'font-size:10.0pt;color:navy;mso-no-proof:yes'><br>
740-349-5500 (library)<br>
740-349-5502 (director)<br>
740-349-5535 (director fax)<br>
<a href=3D"http://www.npls.org">http://www.npls.org</a><br>
------------------------------------------</span></font><font =
color=3Dnavy><span
style=3D'color:navy;mso-no-proof:yes'> </span></font><o:p></o:p></p>

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<div style=3D'border:none;border-left:solid blue 1.5pt;padding:0in 0in =
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<p class=3DMsoNormal><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
font-family:Tahoma'>-----Original Message-----<br>
<b><span style=3D'font-weight:bold'>From:</span></b> =
oplinlist-admin@oplin.org
[mailto:oplinlist-admin@oplin.org] <b><span =
style=3D'font-weight:bold'>On Behalf
Of </span></b></span></font><st1:PersonName><font size=3D2 =
face=3DTahoma><span
 style=3D'font-size:10.0pt;font-family:Tahoma'>Sharon =
Shrum</span></font></st1:PersonName><font
size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma'><br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> =
</span></font><st1:date
Month=3D"1" Day=3D"5" Year=3D"2004"><font size=3D2 face=3DTahoma><span =
style=3D'font-size:
 10.0pt;font-family:Tahoma'>Monday, January 05, =
2004</span></font></st1:date><font
size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma'> </span></font><st1:time
Hour=3D"14" Minute=3D"16"><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
 font-family:Tahoma'>2:16 PM</span></font></st1:time><font size=3D2 =
face=3DTahoma><span
style=3D'font-size:10.0pt;font-family:Tahoma'><br>
<b><span style=3D'font-weight:bold'>To:</span></b> 'Jennifer Knotts';
oplinlist@oplin.org<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> RE: =
[</span></font><st1:PersonName><font
 size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma'>OPLINLIST</span></font></st=
1:PersonName><font
size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma'>]
Marketing Plans</span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Please respond to the list or send =
a copy
to <a href=3D"mailto:shrumsh@oplin.org">shrumsh@oplin.org</a><span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp; </span>Thanks!<span =
style=3D'mso-spacerun:yes'>&nbsp;
</span>Sharon Shrum<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D2 =
face=3DTahoma><span
style=3D'font-size:10.0pt;font-family:Tahoma'>-----Original =
Message-----<br>
<b><span style=3D'font-weight:bold'>From:</span></b> =
oplinlist-admin@oplin.org
[mailto:oplinlist-admin@oplin.org] <b><span =
style=3D'font-weight:bold'>On Behalf
Of </span></b>Jennifer Knotts<br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> =
</span></font><st1:date
Month=3D"1" Day=3D"5" Year=3D"2004"><font size=3D2 face=3DTahoma><span =
style=3D'font-size:
 10.0pt;font-family:Tahoma'>Monday, January 05, =
2004</span></font></st1:date><font
size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma'> </span></font><st1:time
Hour=3D"13" Minute=3D"53"><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
 font-family:Tahoma'>1:53 PM</span></font></st1:time><font size=3D2 =
face=3DTahoma><span
style=3D'font-size:10.0pt;font-family:Tahoma'><br>
<b><span style=3D'font-weight:bold'>To:</span></b> =
oplinlist@oplin.org<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> [OPLINLIST] =
Marketing
Plans</span></font><o:p></o:p></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>My
name is Jennifer Knotts and I am head of Public Relations for the =
Pickaway
County District Public Library.&nbsp; I have been asked by the board to =
put
together a marketing plan for our library and I was wondering if anyone =
has
done that for their library.&nbsp; If you have, would you be willing to =
share
it or even how you went about it?&nbsp; Any and all information would be
welcome and appreciated.&nbsp; My e-mail is <a
href=3D"mailto:jknotts@pickawaylib.org">jknotts@pickawaylib.org</a></span=
></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>&nbsp;<o:p></o:p></span></font></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>Thank
you so much,</span></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>Jennifer
Knotts</span></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>&nbsp;<o:p></o:p></span></font></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>Community
Resource/Public Relations Coordinator</span></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>Pickaway
County District Public Library</span></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'>740-477-1644
ext. 233</span></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'><a
href=3D"mailto:jknotts@pickawaylib.org">jknotts@pickawaylib.org</a></span=
></font><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
color=3Dnavy
face=3DCentaur><span =
style=3D'font-size:12.0pt;font-family:Centaur;color:navy'><a
href=3D"http://www.pickawaylib.org">www.pickawaylib.org</a></span></font>=
<o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'>&nbsp;<o:p></o:p></span></font></p>

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