[OPLINLIST] Pat Wagner videoconference @ MOLO
Chris Hopkins
chris@molorls.org
Mon, 10 May 2004 15:16:24 -0400
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Build the Better Future: How Leaders Effectively Market Their Libraries
- Videoconference
Wednesday, June 2, 2004
9:30 AM to 3:30 PM
MOLO Regional Library System Training Center - Newcomerstown, OH
Scheduled Speaker: Pat Wagner, Pattern Research
NOTE: Registration deadline is Thursday, May 20, 2004
No matter how effective you have been at satisfying the needs of your
community in the past, your customers need new library services to meet
the challenges of their changing world! How can you become a genius at
anticipating these changes and helping build the better future for your
community? The foundation of a successful library is leadership: risk,
influence, and marketing for the better future. Marketing is your most
effective tool, but it is more than promotion. It really means awareness
and response: Awareness of your customer and responding to their needs
with new services and promoting the library to the community. So where
do you start? The morning program is "Everyday Leadership: The
Foundations of the Better Future." Topics include: How much time can you
spend at the leadership level? What are the details of leadership inside
and outside your library? What might need to change in order for you to
be a more effective leader? The afternoon program is "Marketing As If
Your Library Depended On It." Topics include:What questions can you ask
to discover your customers' goals? How can you balance the needs of
different kinds of customers? How can marketing be everybody's job?=20
Register on-line for this workshop at
http://www.molorls.org/ceonline/event.aspx?ID=3D87
Chris Hopkins, Program Coordinator
MOLO Regional Library System
Newcomerstown Library Annex
123 North Bridge Street
Newcomerstown, OH 43832
Voice: 330-204-1135
http://www.molorls.org <http://www.molorls.org/>=20
Email: chris@molorls.org
=20
=20
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<DIV><FONT size=3D2>
<H2 dir=3Dltr style=3D"MARGIN-RIGHT: 0px"><SPAN =
id=3Deventtitle_lbl><FONT face=3DArial=20
color=3D#ff0000>Build the Better Future: How Leaders Effectively Market =
Their=20
Libraries - Videoconference</FONT></SPAN></H2>
<P><SPAN id=3Ddate_lbl><FONT face=3DArial color=3D#0000ff =
size=3D3><STRONG><SPAN=20
class=3D693541119-10052004>Wednesday, June 2,=20
2004</SPAN></STRONG></FONT></SPAN></P>
<P><SPAN><FONT face=3DArial color=3D#0000ff size=3D3><STRONG><SPAN=20
class=3D693541119-10052004></SPAN></STRONG></FONT></SPAN><STRONG><FONT=20
face=3DArial><FONT color=3D#0000ff><FONT size=3D3><SPAN =
id=3Dstartt_lbl>9:30 AM</SPAN>=20
to <SPAN id=3Dendt_lbl>3:30 PM</SPAN><BR><SPAN id=3Dvenue_lbl>MOLO =
Regional=20
Library System Training Center - Newcomerstown,=20
OH</SPAN></FONT></FONT></FONT></STRONG></P>
<P><FONT color=3D#0000ff><STRONG><FONT size=3D3><FONT =
face=3DArial>Scheduled=20
Speaker: <SPAN id=3Dspeaker_lbl>Pat Wagner, Pattern=20
Research</SPAN></FONT></FONT></STRONG></FONT></P>
<P><STRONG><FONT face=3DArial><FONT color=3D#ff00ff size=3D3><SPAN=20
id=3Dreglimit_lbl><SPAN class=3D693541119-10052004><U>NOTE: Registration =
deadline is=20
Thursday, May 20, 2004</U></SPAN></SPAN></FONT></FONT></STRONG></P>
<P><SPAN class=3Dphighlight id=3Dsummary_lbl style=3D"WIDTH: =
640px"><FONT=20
face=3DArial><STRONG>No matter how effective you have been at satisfying =
the needs=20
of your community in the past, your customers need new library services =
to meet=20
the challenges of their changing world! How can you become a genius at=20
anticipating these changes and helping build the better future for your=20
community? The foundation of a successful library is leadership: risk,=20
influence, and marketing for the better future. Marketing is your most =
effective=20
tool, but it is more than promotion. It really means awareness and =
response:=20
Awareness of your customer and responding to their needs with new =
services and=20
promoting the library to the community. So where do you start? The =
morning=20
program is "Everyday Leadership: The Foundations of the Better Future." =
Topics=20
include: How much time can you spend at the leadership level? What are =
the=20
details of leadership inside and outside your library? What might need =
to change=20
in order for you to be a more effective leader? The afternoon program is =
"Marketing As If Your Library Depended On It." Topics include:What =
questions can=20
you ask to discover your customers' goals? How can you balance the needs =
of=20
different kinds of customers? How can marketing be everybody's job?=20
</STRONG></FONT></SPAN></P>
<P><SPAN class=3D693541119-10052004><FONT face=3DArial>Register on-line =
for this=20
workshop at <A=20
href=3D"http://www.molorls.org/ceonline/event.aspx?ID=3D87">http://www.mo=
lorls.org/ceonline/event.aspx?ID=3D87</A></FONT></SPAN></P><SPAN=20
class=3D693541119-10052004>
<DIV class=3DSection1 align=3Dleft><FONT face=3DArial size=3D2>Chris =
Hopkins, Program=20
Coordinator</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>MOLO Regional Library=20
System</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>Newcomerstown Library=20
Annex</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>123 North Bridge =
Street</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>Newcomerstown, OH =
43832</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>Voice: =
330-204-1135</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2><A=20
href=3D"http://www.molorls.org/">http://www.molorls.org</A></FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2>Email: <A=20
href=3D"mailto:chris@molorls.org">chris@molorls.org</A></FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV =
class=3DSection1> </DIV></SPAN></FONT></DIV></FONT></DIV></BODY></HT=
ML>
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