[OPLINLIST] How Leaders Effectively Market Their Libraries (Videoconference)
- June 2nd
GCLC
gclc@gclc-lib.org
Mon, 17 May 2004 11:25:26 -0400
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*This announcement has been posted to several lists. Our apologies for
any duplication.
****************************************************************************
**
Build The Better Future: How Leaders Effectively Market Their Libraries
- Videoconference
http://www.gclc-lib.org/ce/index.html?id=352
*
*Date:* Wednesday, June 2nd, 2004
*Time:* 9:30 a.m. - 3:30 p.m.
*Location:*
GCLC Office (Directions to GCLC
<http://www.gclc-lib.org/about/directions.html>)
*Speaker:*
Pat Wagner, Pattern Research
*Description:*
No matter how effective you have been at satisfying the needs of your
community in the past, your customers need new library services to meet
the challenges of their changing world! How can you become a genius at
anticipating these changes and helping build the better future for your
community?
The foundation of a successful library is leadership: risk, influence,
and marketing for the better future. Marketing is your most effective
tool, but it is more than promotion. It really means awareness and
response: Awareness of your customer and responding to their needs with
new services and promoting the library to the community. So where do you
start?
The morning program is about Everyday Leadership: The Foundations of the
Better Future. Topics include:
- How much time can you spend at the leadership level?
- What are the details of leadership inside and outside your library?
- What might need to change in order for you to be a more effective leader?
The afternoon program is about Marketing As If Your Library Depended On It.
- What questions can you ask to discover your customers' goals?
- How can you balance the needs of different kinds of customers?
- How can marketing be everybody's job?
Box lunches will be provided. Please select 1 Wrap and 2 Sides and
indicate your selections in the comments section of the registration form.
WRAPS
Buffalo Chicken, Chicken Philly, Chicken Ceasar, Grilled Vegetable,
Reuben, Turkey Reuben, Tuna Melt, Tuna Salad, Chicken Salad
SIDES - select 2
Greek Pasta, Marinated Veggies, Potato Salad, Cole Slaw, Brownie, or
Chips and a pickle.
*Member Cost:* $45.00 Includes continental breakfast and lunch
*Friend of GCLC Cost:* $45.00 Includes continental breakfast and lunch
*Non-Member Cost:* $95.00 Includes continental breakfast and lunch
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<b>This announcement has been posted to several lists. Our
apologies for any duplication.<br>
****************************************************************************<br>
</b><b><big><font color="#006666"><br>
Build The Better Future: How Leaders Effectively Market Their Libraries
- Videoconference</font></big><br>
<br>
<a href="http://www.gclc-lib.org/ce/index.html?id=352">http://www.gclc-lib.org/ce/index.html?id=352</a><br>
</b>
<p><b>Date:</b> Wednesday, June 2nd, 2004</p>
<p><b>Time:</b> 9:30 a.m. - 3:30 p.m.</p>
<p><b>Location:</b><br>
GCLC Office (<a href="http://www.gclc-lib.org/about/directions.html">Directions
to GCLC</a>)</p>
<p><b>Speaker:</b><br>
Pat Wagner, Pattern Research</p>
<p><b>Description:</b><br>
No
matter how effective you have been at satisfying the needs of your
community in the past, your customers need new library services to meet
the challenges of their changing world! How can you become a genius at
anticipating these changes and helping build the better future for your
community?
<br>
<br>
The foundation of a successful library is leadership: risk,
influence, and marketing for the better future. Marketing is your most
effective tool, but it is more than promotion. It really means
awareness and response: Awareness of your customer and responding to
their needs with new services and promoting the library to the
community. So where do you start?
<br>
<br>
The morning program is about Everyday Leadership: The Foundations of
the Better Future. Topics include:
<br>
- How much time can you spend at the leadership level?
<br>
- What are the details of leadership inside and outside your library?
<br>
- What might need to change in order for you to be a more effective
leader?
<br>
<br>
The afternoon program is about Marketing As If Your Library Depended On
It.
<br>
- What questions can you ask to discover your customers' goals?
<br>
- How can you balance the needs of different kinds of customers?
<br>
- How can marketing be everybody's job?
<br>
<br>
Box lunches will be provided. Please select 1 Wrap and 2 Sides and
indicate your selections in the comments section of the registration
form.
<br>
WRAPS
<br>
Buffalo Chicken, Chicken Philly, Chicken Ceasar, Grilled Vegetable,
Reuben, Turkey Reuben, Tuna Melt, Tuna Salad, Chicken Salad
<br>
SIDES - select 2
<br>
Greek Pasta, Marinated Veggies, Potato Salad, Cole Slaw, Brownie, or
Chips and a pickle.</p>
<p><b>Member Cost:</b> $45.00 Includes continental breakfast and lunch</p>
<p><b>Friend of GCLC Cost:</b> $45.00 Includes continental breakfast
and lunch</p>
<p><b>Non-Member Cost:</b> $95.00 Includes continental breakfast and
lunch</p>
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