[OPLINLIST] Serving the Patrons You Never See

Wed, 21 Sep 2005 10:15:30 -0400

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Serving the Patrons You Never See

Program Date: 09/28/2005=20

Program Time: 9:30 AM - 3:30 PM

Speaker:=20
Cathy De Rosa, Vice President of Marketing and Library Services for OCLC

Program Description:
The traditional role of the library as the one-stop place to find
information, books and periodicals has changed. Libraries face stiff
competition for "mind-share" from a variety of places both physical and
virtual such as Google, Yahoo! and big bookstores. At the same time, the
value of libraries in the communities they serve has not been
well-articulated by librarians to their communities, resulting in a lack
of awareness of the services and content offered by libraries. How can
libraries compete in a crowded market place? How can libraries increase
visits to libraries either physically or electronically? And how can the
library "brand" be rejuvenated to position library resources and
services as relevant to individuals and communities? Cathy will answer
these questions in this presentation.=20

Cathy De Rosa is Vice President of Marketing and Library Services for
OCLC which she joined in 2001. She is one of the three authors of the
2003 OCLC Environmental Scan. She also serves on the faculty of the
Fisher College of Business, Ohio State University, where she teaches
e-business marketing. Cathy has a master's of business administration
degree from the Harvard Business School.=20

Click here for more information:
http://www.nolanet.org/eventdetail.cfm?ID=3D492

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Melissa Lattanzi, Continuing Education Coordinator

NOLA Regional Library System=20

4445 Mahoning Ave. NW

Warren, OH 44483

330-847-7744 ext. 12

lattanzm@nolanet.org

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face=3DArial><span
style=3D'font-size:16.0pt;color:#3366FF;font-weight:bold'>Signup =
Today!<o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'><o:p>&nbsp;</o:p></span></font></p>

<table class=3DMsoNormalTable border=3D0 cellpadding=3D0>
 <tr>
 <td style=3D'padding:3.0pt 3.0pt 3.0pt 3.0pt'>
 Serving the Patrons You Never =
See<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td style=3D'padding:3.0pt 3.0pt 3.0pt 3.0pt'>
 Program Date: 09/28/2005 <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td style=3D'padding:3.0pt 3.0pt 3.0pt 3.0pt'>
 Program Time: 9:30 AM - 3:30 PM<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td style=3D'padding:3.0pt 3.0pt 3.0pt 3.0pt'>
 Speaker: 
 Cathy De Rosa, Vice President of Marketing and Library Services for =
OCLC <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td colspan=3D2 style=3D'padding:3.0pt 3.0pt 3.0pt 3.0pt'>
 Program Description: 
 The traditional role of the library as the one-stop place to find
 information, books and periodicals has changed. Libraries face stiff
 competition for &quot;mind-share&quot; from a variety of places both =
physical
 and virtual such as Google, Yahoo! and big bookstores. At the same =
time, the
 value of libraries in the communities they serve has not been
 well-articulated by librarians to their communities, resulting in a =
lack of
 awareness of the services and content offered by libraries. How can =
libraries
 compete in a crowded market place? How can libraries increase visits =
to
 libraries either physically or electronically? And how can the library
 &quot;brand&quot; be rejuvenated to position library resources and =
services
 as relevant to individuals and communities? Cathy will answer these =
questions
 in this presentation. <o:p></o:p>
 Cathy De Rosa =
is Vice
 President of Marketing and Library Services for OCLC which she joined =
in
 2001. She is one of the three authors of the 2003 OCLC Environmental =
Scan.
 She also serves on the faculty of the Fisher College of Business, Ohio =
State
 University, where she teaches e-business marketing. Cathy has a
 master&#8217;s of business administration degree from the <st1:place =
w:st=3D"on"><st1:PlaceName
 w:st=3D"on">Harvard</st1:PlaceName> <st1:PlaceName =
w:st=3D"on">Business</st1:PlaceName>
 <st1:PlaceType w:st=3D"on">School</st1:PlaceType></st1:place>. =
<o:p></o:p>
 Click here for =
more
 information:&nbsp; <a =
href=3D"http://www.nolanet.org/eventdetail.cfm?ID=3D492">http://www.nolan=
et.org/eventdetail.cfm?ID=3D492</a><o:p></o:p>
 <o:p>&nbsp;</o:p>
 </td>
 </tr>
</table>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'>Melissa
Lattanzi, Continuing Education Coordinator</span></font><o:p></o:p></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'>NOLA
Regional Library System </span></font><o:p></o:p></p>

<st1:Street w:st=3D"on"><st1:address =
w:st=3D"on">4445 Mahoning Ave. =
NW</st1:address></st1:Street><o:p></o:p>

<p class=3DMsoNormal><st1:place w:st=3D"on"><st1:City w:st=3D"on"><font =
size=3D2
  face=3DArial><span =
style=3D'font-size:10.0pt'>Warren</span></font></st1:City><font
 size=3D2><span style=3D'font-size:10.0pt'>, <st1:State =
w:st=3D"on">OH</st1:State> <st1:PostalCode
 =
w:st=3D"on">44483</st1:PostalCode></span></font></st1:place><o:p></o:p></=
p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'>330-847-7744
ext. 12</span></font><o:p></o:p></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt'><a
href=3D"mailto:lattanzm@nolanet.org">lattanzm@nolanet.org</a></span></fon=
t><o:p></o:p></p>

<p class=3DMsoNormal><font size=3D3 face=3DArial><span =
style=3D'font-size:12.0pt'>&nbsp;</span><o:p></o:p></font></p>

<p class=3DMsoNormal><font size=3D3 face=3DArial><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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