[OPLINLIST] Marketing with Intent: The "Real Deal" - Workshop in Blue Ash, Ohio

[SWON Libraries]

*This announcement has been posted to several lists.  Our apologies for 
any duplication.
****************************************************************************
Please forward this message to all interested parties.
*


  Marketing with Intent: The "Real Deal"
  <http://www.swonlibraries.org/viewevent?id=1082>


      Date

Thursday, December 6th, 2007


      Time

9:30 a.m. - 4:30 p.m.


      Location

SWON Libraries Office


      Speaker(s)

*Julia Cooper, MLS, MBA*
Ms. Cooper has over fifteen years of retail management, library public 
relations, marketing research and marketing production experience. Ms. 
Cooper consults for clients such as OCLC, OHIONET, and Worthington 
Libraries, and teaches for the Kent State University SLIS program. Ms. 
Cooper has a B.S. degree in Textiles, Merchandising and Design from the 
University of Tennessee. She received a full-scholarship to attend 
Indiana University and received her M.L.S. in 1994. She moved to 
Columbus in 1999 to earn her M.B.A. from The Ohio State University 
Fisher College of Business, where she continues to mentor undergraduate 
students. She is a member of ALA and enjoys reading leadership books, 
historical romance, biographies, and funny "chick lit".


      Description

You've heard all the 'buzz' words---now find out what they mean and how 
to apply marketing concepts in your library! We will go through the 
"Cycle of Marketing" and do exercises for each component in order to 
identify customer needs and to communicate more effectively. Finally, we 
will put it all together in a basic Marketing Plan. This is a great way 
to get acquainted with marketing and to gain new tools to use right away 
at your library!

*Goals:*
This workshop was developed to improve overall customer service and to 
increase circulation of materials and library attendance. By learning 
and implementing marketing principles and techniques, everyone wins -- 
libraries, librarians, patrons, and the community! Practice the 
necessary application of marketing planning and design with intent -- in 
an open and collaborative learning environment.

*Benefits of How to Market with Intent:*
1) Improved Understanding of Marketing Theory
2) Increased Awareness of Terms and Applications
3) Improved Communication Skills
4) New Methods for Marketing Practice
5) Improved Overall Customer Service
6) Improved Decision-Making and Managerial Skills

*/Attendees would benefit by bringing their Library's mission statement 
and goals for the future. Willingness to share ideas and have fun too!/*


      Meal

Continental Breakfast and Lunch will be provided


      Audience

Anyone in the library, museum or creative field interested in Marketing, 
whether professional librarian, administrator, staff, or student. This 
workshop is designed for discussion and group work and recommended for 
teams from your library---so the more, the merrier! Also, this workshop 
would be helpful for one-person librarians who have to "do it all".


      Contributing Member of SWON Libraries

$75


      Friend of SWON Libraries

$75


      Contributing Member of NEO-RLS, NORWELD, or SERLS

$75


      Other

$150

The deadline to register is Monday, December 3rd, 2007



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