[OPLINLIST] Building a Content Management Strategy - Seminar in Blue Ash, Ohio

[SWON Libraries]

*This announcement has been posted to several lists.  Our apologies for 
any duplication.
****************************************************************************
*


  Building a Content Management Strategy

How do you align a content strategy with the needs of the business? What 
will make a specific project worthwhile to the organization, justify 
costs, and provide a sufficient payback? How do you keep the focus of 
business leaders and get them to commit for the longer term in order to 
drive change and fully realize benefits?

This session will discuss the upfront analysis that needs to take place 
when organizations develop a CM strategy. CM strategy can cover many 
aspects of the problem --- from alignment with business processes and 
organizational change to technology selection, information architecture, 
workflow, and process design. But without proper alignment with business 
goals, a content strategy will lose the attention and funding of the 
organization. "Making information easier to use" is not a specific goal 
and will not increase revenue or reduce costs unless it supports a 
specific capability. Building an effective strategy starts with 
understanding big-picture strategic goals and then bringing those down 
to the level of business imperatives, business processes, and individual 
capabilities. This approach will assure you that you are building the 
correct features and functions into your deployment and maintaining the 
support of the business.

*Attendees will learn the following:*

* Approaches for understanding business drivers
* Ways to link drivers to specific capabilities
* How to translate capabilities into business and functional requirements
* Ways to maintain the attention and focus of the organization on CM


      Part 1, The Business Side of the Equation - A Simultaneous
      e-Classroom Experience
      <http://www.swonlibraries.org/viewevent?id=1031>

Wednesday, April 11th, 2007, 2:00 p.m. - 3:30 p.m.,


      Part 2, Tools and Specifications - A Simultaneous e-Classroom
      Experience
      <http://www.swonlibraries.org/viewevent?id=1032>

Thursday, April 26th, 2007, 2:00 p.m. - 3:30 p.m.


      Location

SWON Libraries Office <http://www.swonlibraries.org/directions>


      Speaker(s)

Seth Earley 
<http://sla.learn.com/learncenter.asp?id=178409&sessionid=3-6C25ED90-15F8-4D3E-8026-91CD899985DE&mode=show&page=130>, 
Founder and Senior Consultant for Earley & Associates, Inc.


      Meal

Light snacks will be provided


      Audience

This Click U Live! seminar is designed for librarians and information 
professionals who are interested in Content Management and the strategic 
goals of their library.


      Contributing Member of SWON Libraries

$10


      Friend of SWON Libraries

$10


      Contributing Member of NEO-RLS, NORWELD, or SERLS

$10


      Other

$20



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