[OPLINLIST] How to Evaluate Your Library’s Physical Environment - Erlanger, KY

[SWON Libraries]

*This announcement has been posted to several lists.  Our apologies for 
any duplication.
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*


    How to Evaluate Your Library’s Physical Environment

http://www.swonlibraries.org/viewevent?id=1083


      Date

Tuesday, June 17th, 2008


      Time

9:30 a.m. - 12:30 p.m.


      Location

Kenton County Public Library
Erlanger Branch
401 Kenton Lands Road
Erlanger, KY 41018
Phone: 859-962-4000


      Speaker(s)

Julia Cooper is a marketing communications expert and 
consultant/instructor based in Columbus, Ohio. She has a BS in 
Merchandising, MBA in Marketing and MLS with over ten years of retail 
management and public relations experience. She has worked as a 
consultant for the past seven years with library administrators and 
small business owners on marketing strategy and image management. In 
addition she has created marketing courses for the Kent State University 
School of Library and Information Science and teaches fashion and retail 
studies for The Ohio State University. She conducted the “Marketing with 
Intent” workshop for SWON Libraries in December of 2007.


      Description

Are you passing through your library without stopping to look around?
**Your customers make choices based on their physical environment 
constantly.
Have you uncovered your library’s full image potential?

**People do “judge a book by its cover” and the quality of service being 
offered.

Based on her published article in Marketing Library Services (May/June 
2007), Julia will begin the session with “the end in mind” based on 
resources and the library customer. Second, the workshop with cover 
visual design basics and environmental considerations to further 
illustrate the importance of branding your library. Concepts, terms, and 
examples will accompany the discussion, and planning techniques are 
designed for you to take back to your library.

Participants are then invited to accompany Julia for a library 
“walk-through” to apply merchandising/marketing principles, options and 
solutions.

The program is designed in four parts:

1) Marketing your Image: Consider your Library’s Environment
2) The Language of Design: Visual Merchandising Basics
3) Getting Organized: Planning Floor Sets and Displays
4) Sensory Perception Audit: Library Walk-through

*This is a practical learning session with the goal of giving you more 
“bang for the buck” through planning and utilizing the space you already 
have!


      Meal

Light snacks will be provided


      Contributing Member of SWON Libraries

$50


      Friend of SWON Libraries

$50


      Contributing Member of NEO-RLS, NORWELD, or SERLS

$50


      Other

$100


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