[OPLINLIST] OWL needs professional marketer's touch

[Daniel Nixon]

I know everyone has worked hard over the years developing marketing 
materials, but to me there's a sort of "balkanization" of available 
handouts, PDFs, bookmarks, etc., trying to promote the existence, 
services, and instructions of the Ohio Web Library. I've 
downloaded/printed bookmarks, handouts, brochures, tried to describe it 
in website posts but can't find the marketing tool I'm really looking for.

Hope I'm not offending anyone, but OWL needs a professional marketer's 
touch unifying the message, the graphics, and providing straightforward 
articles and illustrations for libraries to use on their webs and press 
releases to local newspapers, things that don't read as if they were 
written by a librarian, if you know what I mean.

Given the cornucopia of services from "What's the point?" to "Workplace 
skills for the 21st century", it might be impossible to hone a simple 
message. But I consider OWL the best kept secret in Ohio still searching 
for the right combination of promotion materials that will send it 
flying (pun intended).

-- Daniel Nixon, Wilmington Public Library of Clinton County