[OPLIN 4cast] OPLIN 4cast #10 - June 13, 2006

OPLIN Managing Editor editor at oplin.org
Tue Jun 13 11:19:15 EDT 2006


OPLIN 4cast #10 - June 13, 2006
The OPLIN 4cast is a weekly compilation of recent headlines, topics, and trends that could impact public libraries. You can subscribe to it in a variety of ways, such as:
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This week’s 4cast:
1. Net Neutrality: Point-Counterpoint 
Last week, the House of Representatives soundly rejected the concept of Net Neutrality, and now the Senate will have their shot. CNN recently offered opposing commentaries on the issue.
Network Neutrality (Wikipedia) 
Commentary: Keep the Internet neutral, fair and free (Craig Newmark, Special to CNN)
Commentary: Upgrading the 'creaky' Internet (Mike McCurry, Special to CNN)
Senate negotiations continue over Net neutrality (CNET) 
2. The Tale of the Long Tail 
The Long Tail Theory contends that our culture is shifting from a small number of mass markets to millions of niche markets. What role can libraries play in this shift?
The Long Tail (Wikipedia) 
The Long Tail and libraries (OCLC Newsletter)
Libraries, logistics and the long tail (Lorcan Dempsey's weblog) 
3. What on Earth is Everyone Talking About? 
Sure, you're an old fogey. But that doesn't mean you can't find out what's hot and happening. Of course, some methods of determining what's popular can be done quickly (by visiting sites like Digg or Technorati), while others take a little more time and consideration (ethnographical studies).
The Science of Desire (Business Week) 
More On Learning What Users Really Want (ACRLog)
In Search of Interesting (Performancing) 
4. Will the User Be Unbroken...
A recent post on the Free Range Librarian blog has set off a lively debate in its comments section, touching on a wide variety of issues related to libraries and their usability. Aside from the debate itself, this post is worth reading as an example of how individual blogs and other 2.0 technologies are altering our methods of communication. 
The User Is Not Broken: A meme masquerading as a manifesto (Free Range Librarian) 

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Joel Husenits
Managing Editor
Ohio Public Library Information Network (OPLIN)
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E-mail: editor at oplin.org
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