[OPLIN 4cast] OPLIN 4Cast #239: UltraViolet-a new hope?

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OPLIN 4Cast

OPLIN 4Cast #239: UltraViolet-a new hope?
July 20th, 2011

<http://www.oplin.org/4cast/wp-content/uploads/2011/07/uv_logo.png>The 
entertainment industry has long been concerned about Internet piracy of 
music and video, and it looks as if the empire has now found a new way 
to strike back, particularly at movie piracy. In 2008, about 70 
Hollywood studios, consumer electronics retailers, and device 
manufacturers formed a consortium called the Digital Entertainment 
Content Ecosystem (DECE), which is now about to launch a content 
licensing system called UltraViolet. UltraViolet depends heavily on 
"cloud" storage of digital content, but it also stores the consumer's 
right to access the content. It's an interesting system which may, or 
may not, have a significant effect on the way we handle digital 
entertainment.

    * UltraViolet is ready. Now Hollywood needs to make it work.
      <http://gigaom.com/video/ultraviolet-b2b-launch/> (GigaOM/Ryan
      Lawler) "UltraViolet was built to enable consumers to buy a movie
      once and have access to it anytime and anywhere. That means
      consumers will have their choice of watching a movie on a Blu-ray
      disc, streaming it to a connected TV or even downloading a file
      and saving it to watch later on a mobile device. Thanks to the
      DECE's standardization of a common file format and the creation of
      a new 'digital rights locker,' consumers will also be able to buy
      a movie from one digital service or retail location and then watch
      it across any number of digital storefronts."
    * Fox: Apple will adopt Ultraviolet cloud movie format
      <http://www.pocket-lint.com/news/41066/fox-apple-will-adopt-ultraviolet>
      (Pocket-lint/Rik Henderson) "That means that major releases in the
      near future will include a Blu-ray (3D or 2D) disc, most likely a
      DVD copy, and instead of a time-limited digital copy to download
      and play on a portable device (the present system), a digital
      version of the film that is stored in the cloud enduringly, ready
      to be downloaded or streamed on up to 12 registered Ultraviolet
      devices-from TVs and Blu-ray players to smartphones and tablets."
    * Hollywood clicks with UltraViolet digital locker
      <http://www.variety.com/article/VR1118029799> (Variety/Marc
      Graser) "One household will be able to create an account for six
      family members to access their movies and TV shows, and later
      music, books and other digital content, from retailers, cablers
      and streaming services. Up to 12 devices can be registered to
      cover most of the hardware on the market. Three streams are
      possible at a single time. And content can be downloaded and
      transferred onto physical media, like recordable DVDs, SD cards
      and flash memory drives."
    * UltraViolet moves one step closer to a fall launch
      <http://www.readwriteweb.com/archives/ultraviolet_moves_one_step_closer_to_a_fall_launch.php>
      (ReadWriteWeb/Dan Rowinski) "UltraViolet is an aggressive move
      initiated by the studios. As the primary content providers, the
      studios hold all the keys to legal viewing of their content. The
      purpose of UltraViolet is to allow all content providers to use
      one cloud and one set of Web standards for digital rights
      management (DRM)."

*/Cautionary fact:/*

UltraViolet is launching late enough that it will have to reverse a 
trend toward renting rather than buying 
<http://gigaom.com/video/ultraviolet-rental-vs-purchase/> movies online. 
Online movie purchases declined 8% in the fourth quarter of 2010, while 
online movie rentals increased 23% during the same time period.
------------------------------------------------------------------------
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