[OPLIN 4cast] OPLIN 4Cast #326: Teens carry the web with them

[Editor]

Email not displaying correctly? View it in your browser. 
<http://www.oplin.org/4cast/>
OPLIN 4Cast

OPLIN 4Cast #326: Teens carry the web with them
March 20th, 2013

HTC OneThe Pew Research Center released another report 
<http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx> last week, 
called "Teens and Technology 2013," in their series discussing youth and 
privacy. Many libraries (correctly) look to their young adult patrons to 
give them some indication of how their future library services should be 
designed. This new Pew study contains some interesting information that 
may help you decide how your /online/ library services should be 
designed, if you want to engage young adults now and keep them engaged 
with the library in the future. (Hint: the online library should look 
good on a smartphone.)

  * Pew survey shows mobile Internet use soaring among teens
    <http://www.redorbit.com/news/technology/1112802449/pew-study-teen-mobile-internet-use-soaring-031313/>
    (redOrbit/Michael Harper) "Even though a majority of teens have
    access to other means of computing, one out of every four teens says
    they access the web on their cell phone more often than on
    traditional computers. Unsurprisingly, this number increased most
    dramatically among teens who have their own smartphones: One half of
    these teens say they're more likely to connect to the web on their
    smart device."
  * Summary of findings
    <http://www.pewinternet.org/Reports/2013/Teens-and-Tech/Summary-of-Findings.aspx>
    (Pew Internet/Mary Madden, Amanda Lenhart, Maeve Duggan, Sandra
    Cortesi, Urs Gasser) "Older girls are especially likely to be
    cell-mostly internet users; 34% of teen girls ages 14-17 say they
    mostly go online using their cell phone, compared with 24% of teen
    boys ages 14-17. This is notable since boys and girls are equally
    likely to be smartphone owners. Among older teen girls who are
    smartphone owners, 55% say they use the internet mostly from their
    phone."
  * Study: One in four teens access the internet primarily through
    mobile
    <http://gigaom.com/2013/03/12/study-one-in-four-teens-access-the-internet-primarily-through-mobile/>
    (GigaOM/Eliza Kern) "Interesting, teenagers from lower income
    families are more likely to access the internet primarily through
    cell (30 percent of teens from households earning less than $30,000
    per year, compared to 14 percent from households earning
    $50,000-$74,999 and 24 percent from households at more than
    $75,000.) And probably to no one's suprise, teenagers are the age
    group most likely to be accessing the internet, still out pacing
    older users, particularly those over 65, by a wide margin."
  * Generation M: 50 percent of smartphone teens go "mostly mobile" for
    Internet
    <http://marketingland.com/pew-50-percent-of-smartphone-teens-go-mostly-mobile-for-internet-36177>
    (Marketing Land/Greg Sterling) "The implications of all this are
    pretty clear. Mobile looms even larger for people between the ages
    of 12 and 18 (as many as 22 million today) than it does for adults
    today. As this 'generation M' (for mobile) matures and 'takes
    control,' their preferred Internet devices will probably remain
    tablets and smartphones."

*/Sharing fact:/*

Perhaps the teen tendency toward mobile Internet access partially 
results from the fact that they have their own individual smartphones. 
71% reported that they have to share the Internet computer they have at 
home.
------------------------------------------------------------------------
The */OPLIN 4cast/* is a weekly compilation of recent headlines, topics, 
and trends that could impact public libraries. You can subscribe to it 
in a variety of ways, such as:

  * *RSS feed.* You can receive the OPLIN 4cast via RSS feed by
    subscribing to the following URL:
    http://www.oplin.org/4cast/index.php/?feed=rss2.
  * *Live Bookmark.* If you're using the Firefox web browser, you can go
    to the 4cast website (http://www.oplin.org/4cast/) and click on the
    orange "radio wave" icon on the right side of the address bar. In
    Internet Explorer 7, click on the same icon to view or subscribe to
    the 4cast RSS feed.
  * *E-mail.* You can have the OPLIN 4cast delivered via e-mail (a'la
    OPLINlist and OPLINtech) by subscribing to the 4cast mailing list at
    http://mail.oplin.org/mailman/listinfo/OPLIN4cast.


OPLIN 4Cast
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20130320/a98d6b8a/attachment-0003.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: kubrickheader.jpg
Type: image/jpeg
Size: 38379 bytes
Desc: not available
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20130320/a98d6b8a/attachment-0003.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: htc-one.png
Type: image/png
Size: 26028 bytes
Desc: not available
URL: <http://lists.oplin.org/pipermail/oplin4cast/attachments/20130320/a98d6b8a/attachment-0003.png>