[OPLINLIST] Shay Baker workshops @ MOLO

Fri, 30 Jul 2004 12:17:12 -0400

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Dr. Sharon  L. "Shay" Baker, CEO of DesignWorks2000 and author of "The
Responsive Public Library: How To Develop and Market A Winning
Collection," is coming to MOLO September 16 and 17, 2004!
=20

Marketing Public Library Collections

9/16/2004

10:00 AM  to 3:00 PM
MOLO Regional Library System Training Center, Newcomerstown, OH

Scheduled Speaker:  Dr. Sharon L. Baker, DesignWorks2000

Join library marketing expert Sharon (Shay) Baker, co-author of "The
Responsive Public Library Collection: How to Develop and Market a
Winning Collection" for two days of information on marketing library
collections. This workshop will focus on the 4 P's of marketing and how
they relate to libraries, marketing materials within the library (stack
arrangement and location, shelf and stack labeling, booklists, materials
displays), collection-related promotion programs, and suggestions for
implementing a marketing mindset throughout the library.

Register on-line for this workshop at
http://www.molorls.org/ceonline/event.aspx?ID=3D128

Fiction (And Other "Reader"- Interest) Categorization=20

9/17/2004

10:00 AM  to 3:00 PM
MOLO Regional Library System Training Center, Newcomerstown, OH

Scheduled Speaker:  Dr. Sharon L. Baker, DesignWorks2000

Join library marketing expert Sharon (Shay) Baker, co-author of "The
Responsive Public Library Collection: How to Develop and Market a
Winning Collection" as she discusses what research shows on the subject
of fiction categorization, the actual practice of fiction categorization
(including principles for selecting categories, readers' advisory tools
to aid in sorting the collection, and spine labeling and more), research
on other forms of categorization (how the DDC handles nonfiction and
subdivision of non-book media, how book stores and media outlets handle
these issues, the effects of such subdivision on partron satisfaction
and use), categorization that works well with standard library practices
(recommended schemes for non-fiction books and different types of
media), day-to-day aspects of categorization, and a wrap up of
suggestions for further action for individual libraries and the field.

Register on-line for this workshop at
http://www.molorls.org/ceonline/event.aspx?ID=3D129

Chris Hopkins, Program Coordinator
MOLO Regional Library System
Newcomerstown Library Annex
123 North Bridge Street
Newcomerstown, OH 43832
Voice: 330-204-1135
http://www.molorls.org <http://www.molorls.org/>=20
Email: chris@molorls.org
=20
=20

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<DIV>Dr.=20
Sharon&nbsp; L. "Shay" Baker, CEO of DesignWorks2000 and author of "The=20
Responsive Public Library: How To Develop and Market A Winning =
Collection," is=20
coming to MOLO September 16 and 17, 2004!</DIV>
<DIV><SPAN=20
class=3D873590716-30072004>&nbsp;</DIV>
<DIV>
<H2 dir=3Dltr style=3D"MARGIN-RIGHT: 0px">Marketing Public Library Collections</H2>
9/16/2004
10:00=20
AM &nbsp;to 3:00 PM MOLO=20
Regional Library System Training Center, Newcomerstown,=20
OH
Scheduled =
Speaker:&nbsp; <SPAN=20
id=3Dspeaker_lbl>Dr. Sharon L. Baker,=20
DesignWorks2000
<FONT=20
face=3DArial>Join library marketing expert Sharon (Shay) Baker, =
co-author of "The=20
Responsive Public Library Collection: How to Develop and Market a =
Winning=20
Collection" for two days of information on marketing library =
collections. This=20
workshop will focus on the 4 P's of marketing and how they relate to =
libraries,=20
marketing materials within the library (stack arrangement and location, =
shelf=20
and stack labeling, booklists, materials displays), collection-related =
promotion=20
programs, and suggestions for implementing a marketing mindset =
throughout the=20
library.
Register on-line =
for=20
this&nbsp;workshop at <A=20
href=3D"http://www.molorls.org/ceonline/event.aspx?ID=3D128">http://www.m=
olorls.org/ceonline/event.aspx?ID=3D128</A><SPAN=20
class=3D873590716-30072004>
<H2 dir=3Dltr style=3D"MARGIN-RIGHT: 0px">Fiction (And Other "Reader"- Interest) Categorization=20
</H2>
9/17/2004
10:00=20
AM &nbsp;to 3:00 PM MOLO=20
Regional Library System Training Center, Newcomerstown,=20
OH
Scheduled =
Speaker:&nbsp; <SPAN=20
id=3Dspeaker_lbl>Dr. Sharon L. Baker,=20
DesignWorks2000
Join library =
marketing=20
expert Sharon (Shay) Baker, co-author of "The Responsive Public Library=20
Collection: How to Develop and Market a Winning Collection" as she =
discusses=20
what research shows on the subject of fiction categorization, the actual =

practice of fiction categorization (including principles for selecting=20
categories, readers' advisory tools to aid in sorting the collection, =
and spine=20
labeling and more), research on other forms of categorization (how the =
DDC=20
handles nonfiction and subdivision of non-book media, how book stores =
and media=20
outlets handle these issues, the effects of such subdivision on partron=20
satisfaction and use), categorization that works well with standard =
library=20
practices (recommended schemes for non-fiction books and different types =
of=20
media), day-to-day aspects of categorization, and a wrap up of =
suggestions for=20
further action for individual libraries and the field.</FONT></SPAN></P>
<P><SPAN class=3D873590716-30072004><FONT face=3DArial>Register on-line =
for this=20
workshop at <A=20
href=3D"http://www.molorls.org/ceonline/event.aspx?ID=3D129">http://www.m=
olorls.org/ceonline/event.aspx?ID=3D129</A></FONT></SPAN></P><SPAN=20
class=3D873590716-30072004>
<DIV class=3DSection1 align=3Dleft><FONT face=3DArial>Chris Hopkins, =
Program=20
Coordinator</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>MOLO Regional Library =
System</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>Newcomerstown Library =
Annex</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>123 North Bridge =
Street</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>Newcomerstown, OH =
43832</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>Voice: =
330-204-1135</FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial><A=20
href=3D"http://www.molorls.org/">http://www.molorls.org</A></FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial>Email: <A=20
href=3D"mailto:chris@molorls.org">chris@molorls.org</A></FONT></DIV>
<DIV class=3DSection1><FONT face=3DArial></FONT>&nbsp;</DIV>
<DIV class=3DSection1>&nbsp;</DIV><FONT=20
face=3DArial></FONT></SPAN></SPAN></SPAN></FONT></DIV></BODY></HTML>

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