[OPLINLIST] Marketing Plan program at SOLO

Mon, 26 Sep 2005 09:44:06 -0400

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Developing a Marketing Plan 
When: Friday October 14, 2005
From: 9:30 a.m.  to  4:00 p.m.
Where: SOLO Learning Center, 20774 Marietta Road, Caldwell, OH 43724

Description: Are your marketing, advertising and public relations activities
truly benefiting your organization? Or maybe you've never tried any of these
communication methods? This program will guide you through the process of
creating a marketing plan -- an essential document in every successful
business. You will spend the day working with tools to help you define
messages and markets. You will also establish goals and objectives, and
assign tasks to accomplish them. The presenter will allow time to work with
each group or individual so all participants will leave with a rough draft
of a working plan.

**SOLO will provide a floppy disk for you to save your work.  If preferred,
bring a "removeable drive (pen drive)**
 Speaker: Melissa Dabe, Community Information Officer, Greene County Public
Library, Xenia

Melissa Dabe has worked in marketing, advertising and public relations since
1989 and is a graduate of Wright State University with a B.A. in
Organizational Communication. She has been the Community Information Officer
for the Greene County Public Library system, Xenia, for the last ten years.
A native of Springfield, Ohio, Melissa has presented numerous training
workshops all over the state of Ohio.

Agenda:

Marketing Plan Elements (The Bucket) 

* What is Marketing? 

* What is Branding? 

* What is Public Relations? 

* Strengths, Weaknesses, Opportunities and Threats

Exercises to "Fill Your Bucket":

* Your 4 Ps 

* Your Brand Character 

* Your Image Quotient 

* SWOT

Create Your Marketing Plan 

* Get Help * Marketing Audit (Exercise) 

* Goals and Objectives 

* Tasks * Audiences, Messages & Distribution 

* Implementation 

* Evaluation

Budgets --Will it Work? Time To Work On Your Plan & Get Help 

This workshop is funded, in part, through an Institute of Museum and Library
Services LSTA grant awarded by the State Library of Ohio.

Register at:   <http://cemall.solorls.org/events.cfm?ID=735>
http://cemall.solorls.org/events.cfm?ID=735

For more information about this free program, contact:

Terry Mullins
Executive Director
SOLO Regional Library System
40774 Marietta Road
Caldwell, OH 43274
phone:  740-783-SOLO
fax:    740-783-0403
cell:   740-336-0059
e-mail:  mullinte@oplin.org 

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<DIV dir=3Dltr align=3Dleft>Developing a=20
Marketing Plan&nbsp; When: Friday =
October=20
14, 2005 From: 9:30 a.m.&nbsp; to&nbsp; 4:00=20
p.m. Where: SOLO Learning Center, 20774 Marietta =
Road,=20
Caldwell, OH 43724 &nbsp;</DIV>
<DIV dir=3Dltr align=3Dleft><SPAN=20
class=3D327204113-26092005>Description: Are your =
marketing,=20
advertising and public relations activities truly benefiting your =
organization?=20
Or maybe you've never tried any of these communication methods? This =
program=20
will guide you through the process of creating a marketing plan -- an =
essential=20
document in every successful business. You will spend the day working =
with tools=20
to help you define messages and markets. You will also establish goals =
and=20
objectives, and assign tasks to accomplish them. The presenter will =
allow time=20
to work with each group or individual so all participants will leave =
with a=20
rough draft of a working plan. **SOLO will provide a floppy disk =
for you=20
to save your work.&nbsp; If preferred, bring a "removeable drive (pen=20
drive)**</DIV>
<DIV dir=3Dltr align=3Dleft><SPAN=20
class=3D327204113-26092005>&nbsp;Speaker: =
Melissa Dabe,=20
Community Information Officer, Greene County Public Library, Xenia</DIV>
Melissa Dabe has worked in marketing, advertising and public =
relations since=20
1989 and is a graduate of Wright State University with a B.A. in =
Organizational=20
Communication. She has been the Community Information Officer for the =
Greene=20
County Public Library system, Xenia, for the last ten years. A native of =

Springfield, Ohio, Melissa has presented numerous training workshops all =
over=20
the state of Ohio.
Agenda: <FONT=20
color=3D#0000ff>Marketing Plan Elements (The Bucket) 
* What is Marketing? 
* What is Branding? 
* What is Public Relations? 
* Strengths, Weaknesses, Opportunities and Threats <FONT=20
color=3D#0000ff>Exercises to "Fill Your Bucket":
* Your 4 Ps 
* Your Brand Character 
* Your Image Quotient 
* SWOT Create Your Marketing Plan =

* Get Help * Marketing Audit (Exercise) 
* Goals and Objectives 
* Tasks * Audiences, Messages &amp; Distribution 
* Implementation 
* Evaluation Budgets --Will it =
Work? Time=20
To Work On Your Plan &amp; Get Help 
 This workshop is funded, in part, through an Institute of Museum =
and=20
Library Services LSTA grant awarded by the State Library of =
Ohio. 
Register at:&nbsp;=20
<A =
href=3D"http://cemall.solorls.org/events.cfm?ID=3D735"><FONT=20
color=3D#0000ff>http://cemall.solorls.org/events.cfm?ID=3D735</ST=
RONG></A> For=20
more information about this free program, contact: Terry=20
Mullins Executive Director SOLO Regional Library System 40774 =
Marietta=20
Road Caldwell, OH 43274 phone:&nbsp;=20
740-783-SOLO fax:&nbsp;&nbsp;&nbsp; 740-783-0403 cell:&nbsp;&nbsp; =

740-336-0059<BR>e-mail:&nbsp; mullinte@oplin.org </P></BODY></HTML>

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