[OPLINLIST] Marketing Immersion: Big Picture Marketing for Librarians

[Christine Morris]

Please excuse cross-posting of this announcement. 

OHIONET would like to offer libraries the following training
opportunity:


Marketing Immersion: Big Picture Marketing for Librarians 

 


Marketing libraries has become a necessity, not a luxury! This
challenging 3-hour workshop gives you the tools to improve overall
customer service and increase circulation of materials in your library.
By learning and implementing marketing principles and techniques,
everyone wins - library staff, patrons, and the community! Topics
covered include: marketing terminology and concepts, conducting
marketing analysis, improving overall customer service, communicating
the library's message, rules and tools of the trade, and how to design a
basic Marketing Plan. Please bring a copy of your library's mission
statement and goals or Long Range Plan.


 


Date


February 20, 2007 (Tuesday)

 


Time


9:00 AM - 12:00 PM


 


Location


OHIONET

 


Speaker


Julia Cooper

 

Julia Cooper has over ten years of retail and service management
experience, including visual merchandising for Liberty Books & News,
Barnes & Noble Booksellers, Pier One Imports, and Storage Options and
Solutions, specialty retailer. Ms. Cooper has a B.S. degree in Retailing
and Consumer Behavior from the University of Tennessee, an M.L.S. from
Indiana University, and an M.B.A. in Marketing from The Ohio State
University. She created the first marketing course for Kent State
University SLIS in 2003. As an independent consultant, she has worked
with executives and managers from OCLC, Grandview Heights Public
Library, Worthington Libraries, Marketing Education Resources Center,
and the YWCA of Central Ohio. She has also conducted Marketing Research
for such Fortune 500 companies as Wendy's and Kraft.

 


Member Cost:


$50.00*

 


Non-Member Cost:


$75.00*

 

*Register for both of Julia Cooper's marketing workshops on February 20
and receive a $25.00 discount off the combined registration fee. 

 

Register now at http://www.ohionet.org/training_desc.php?ID=455

The deadline to register is February 12, 2007.

 

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