[OPLINLIST] FREE OHIONET Training Opportunities - with library marketing guru, Nancy Dowd! (10/10 and 10/15)

[Shelly Miller]

*Please excuse any cross-postings*.

*Register today for one (or both) of OHIONET's upcoming marketing webinars!*

Do you have a strategic marketing plan but no staff time to implement it?
Has your library been struggling to 'get the word out' about programs and
services you have available for your community?  On the marketing front,
are you wondering how or where to start or what to do next?

Have to no fear--OHIONET is hosting *two webinars* to help!  Join Nancy
Dowd, author of *Bite-Sized Marketing, Realistic Solutions for Overworked
Libraries*, and learn strategies that you can use that will help you spread
the word about your library to users and non-users. Nancy has recently
joined NoveList as the product lead for the development of a new marketing
tool--*LibraryAware*<http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=407&qid=>--that
is expected to revolutionize the way libraries promote their programs,
products and services. She writes the “The M Word Blog” and has spoken on
the topic of marketing throughout the US and in Canada and Europe. As
director of marketing for the New Jersey State Library she had earned many
awards including the prestigious John Cotton Dana Award.

*PLEASE NOTE--these sessions are NOT product demonstrations but will help
you advance your marketing strategies whether or not your library is
planning to invest in the new LibraryAware tool.*


 ------------------------------

*#1  Building a LibraryAware Community: Taking Bite-Sized
Steps<http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=408&qid=>
*

In this introductory webinar, you will learn five "Bite-Sized" steps to
build a LibraryAware community:  (1) identify three key target audiences;
(2) develop a customer profile; (3)  select programs, services and
collection that matter to them; (4) develop your Message; and (5) develop a
“bare bones” Communication Plan.

*When: *Wednesday, October 10th, 10:00 a.m. to 12:00 p.m. (EDT)

*Where:* Live, ONLINE

*Cost: $0*

Please see the following link for the full workshop description and to
register online:
http://ohionet.org/civicrm/event/info?id=129&reset=1<http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=408&qid=>

 ------------------------------

*#2  Building a LibraryAware Community: Getting the Word
Out<http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=409&qid=>
*

Does your library already have a marketing plan in use?  Are you looking
for ideas to help get that message out?  In this follow-up webinar, you
will learn five steps for effective delivery of your message: (1) conduct a
Communication Audit; (2) develop  Audience Based Messaging; (3) align
Social Media Strategies Help to Goals; (4) outline the Communication
Blueprint; and (5) make the Connection -  Aligning Goals with Evaluation.

*When: *Monday, October 15th, 10:00 a.m. to 12:00 p.m. (EDT)

*Where:* Live, ONLINE

*Cost: $0*

Please see the following link for the full workshop description and to
register online:
http://ohionet.org/civicrm/event/info?id=130&reset=1<http://ohionet.org/sites/all/modules/civicrm/extern/url.php?u=409&qid=>

-- 
*Please stop by and say hello at the ALAO
Conference<http://www.alaoweb.org/conferences/conf2012> on
October 26.*

Shelly S. Miller
Continuing Education Coordinator
OHIONET
 1500 West Lane Avenue
Columbus, OH 43221-3975

Voice: (614) 484-1063
Toll-Free: (800) 686-8975 x37
Fax: (614) 486-1527

shellym at ohionet.org <jennifert at ohionet.org>
www.ohionet.org
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