[OPLINLIST] Running your searches in reverse

[SWON Info]

*How do you explain what you do?* At last week’s LinkedIn Lab, we worked 
on writing and revising LinkedIn profiles. Your profile is the online 
version of your business card and current resume in one. Instead of 
trying to fit that onto a card or a single page, you have more room to 
share details.

*A good profile has conflicting objectives. On one hand, it includes 
enough examples and specifics to represent your work.* Job titles don’t 
describe the same position, from one library system or industry to the 
next. Your profile can explain what you really do and show examples of 
work you’re proud to share.

*On the other hand, a profile needs to be concise enough to make an 
impression at a pretty brief glance.* People aren’t likely to read 
through every word. They’ll probably scan, instead, so you’ll want to 
draw their attention to a couple of the most important ideas. You’re 
essentially creating a search query in reverse.

Librarians know how to search. If you’re looking for a research article, 
you think about the terms used by people in that profession. You weed 
out terms that might return false-positives. If one search doesn’t give 
you the results you need, you make some changes and try again. You can 
use the same thought process to create a profile, using terms searchers 
are likely to use. To test your choices, run searches on terms you might 
use and see which give helpful results.

If you’re interested in other ways to improve your online writing, I’m 
starting work on a “Writing for the Web” Level-Up Lab. If you’re 
interested or would like to suggest a Level-Up Lab topic, be in touch.

Thanks, Nathan Swartzendruber, SWON Technology Educator

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    Disney Customer Service Talk

Customer service has a central role at Disney. Lee Cockerell, a former 
executive at Disney, has written two books about Disney’s approach to 
customer service. Sue Riggs, Library Director at the Galen College of 
Nursing in Cincinnati, invites you to hear him speak at the Sharonville 
Convention Center on August 6th. This free event runs from 7:30 to 10:00 
a.m. Lee’s talk will have a health care angle, but their customer 
service tips should be easy to translate to a library setting. To RSVP 
or learn more, contact McKenna Byerley at mbyerley at galencollege.edu 
<mailto:mbyerley at galencollege.edu> or (502) 410-6287.

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    Picture Book Read-In

Five libraries are sending books to this year’s Picture Book Read-In. 
Their lists are coming in, and we’re beginning work on the printed 
catalog that all participants will receive. With that catalog, you can 
easily keep track of the books you’ve read that day and want to remember 
later. Not registered yet? Click here: http://tiny.cc/2013pbri

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Connect to SWON online: Website <http://www.swonlibraries.org/> : 
Calendar <http://oh.evanced.info/swon/lib/eventcalendar.asp> : Facebook 
<https://www.facebook.com/SWONLibraries?sk=wall> : Twitter 
<http://twitter.com/swonlibraries>
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Calendar excerpts from the next two weeks.

  * *Lean Your Library
    <http://oh.evanced.info/swon/lib/eventsignup.asp?ID=582>* -
    (7/18/2013) - Online
  * *Stress at Work: Lessen It, Then Leave It!
    <http://oh.evanced.info/swon/lib/eventsignup.asp?ID=583>* -
    (7/23/2013) - Online
  * *ALA Virtual Conference <http://tiny.cc/alavirtual2013>* -
    (7/24-7/25/2013) - SWON Conference Room
  * *Being More Creative at Work
    <http://oh.evanced.info/swon/lib/eventsignup.asp?ID=584>* -
    (7/25/2013) - Online
  * *Outreach (SIG) Meeting
    <http://oh.evanced.info/swon/lib/eventsignup.asp?ID=313>* -
    (7/26/2013) - Dayton Metro Library
  * *OLSSI 2013 Conference
    <http://www.olssi.org/index.php?option=com_content&view=article&id=49&Itemid=65>*
    - (7/28-7/30/2013) - Heidelberg University
  * *Everyday Library Ethics, Part 2
    <http://oh.evanced.info/swon/lib/eventsignup.asp?ID=585>* -
    (7/30/2013) - Online


SWON Libraries - http://www.swonlibraries.org
10250 Alliance Road, Suite 225
Blue Ash, OH 45242
phone (513) 751-4422 - fax (513) 751-0463
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