[OPLINLIST] Ohio Libraries Quarterly - Library Branding, Marketing, and Promotion

[McDevitt-Stredney, Marsha]

Please excuse multiple postings...


The Ohio Libraries Quarterly Vol. 2, Issue 4 was recently posted to our website. This issue features Library Branding, Marketing, and Promotion and includes articles from the Ohio library community and beyond. The publication is available in 3 formats (Flash, Interactive PDF, and PDF for printing) at http://library.ohio.gov/Marketing/Newsletters/OhioLibrariesQuarterly#OLQ-VOL2-4

Vol. 2, Issue 4 of the Ohio Libraries Quarterly  includes the following:

*        Exploring the world: New brand launched at North Canton Public Library

*        Libraries for a Smarter Future (Dayton Metro Library)

*        Ohio Library Council Tailors Messages for Multiple Audiences

*        Utilizing Twitter's Geolocation Feature (& more) to Give a Library a Modern Brand (Miami University)

*        A Smorgasbord of Census Data Lets You Study Your Service Population for Free by Kathy Dempsey (Libraries are Essential)

*        Ned Potter's The Library Marketing Toolkit & Import your floorplans into Prezi to create an interactive map

*        The Adventures of Library Girl by Jennifer LaGrange

*        The many roles of a Marketing Coordinator at Westerville Public Library

*        Sharpening a Brand to Encourage Users to Take a Second Look (INFOhio)

*        Public Relations Strategies at the Public Library of Steubenville and Jefferson County

*        Promoting programming and action in a Juvenile Corrections High School Library (Scioto Juvenile Correctional Facility)

*        The Perpetual Process of Marketing & Recommended Resources

*        Books about Marketing, Branding & Promoting Libraries and Library Services

Many thanks to our contributors. Please let me know if you have any feedback, or try any of their ideas or suggestions so that I may share it with them.

Marsha

[cid:image002.jpg at 01CF0E23.9981D260]
Marsha McDevitt-Stredney
Director, Marketing & Communications
274 E. 1st Avenue
Columbus, OH 43201
Tel: 614-644-6875
Fax: 614-466-3584
library.ohio.gov<http://library.ohio.gov>
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Share Your Story<http://library.ohio.gov/state-librarian/share-your-story> by telling us how a
State Library service or resource helped
you or your library.

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