[SOA] You're Invited to Takeover the SOA Instagram

[Emily Gainer]

You’re Invited to Takeover the SOA Instagram<https://ohioarchivists.org/instagram-takeover/>
The Marketing and Communications Committee invites you to takeover the SOA Instagram<https://www.instagram.com/ohio_archivists/> account!  An Instagram takeover is when someone takes over the posting on an Instagram account for a limited time to share content and interact with the account’s audience.
Read over the guidelines below and then sign up for a week<https://docs.google.com/spreadsheets/d/18pOitDI-R7tsrp9ql_2ORVO7eTA9Wc4t7uE7U2S9MbM/edit?usp=sharing> that works for you.  These takeovers are intended to promote and share archives throughout the state!
SOA Instagram Takeover Guidelines

  *   Content should be archives-related about/from Ohio. This includes but is not limited to:
     *   University Archives & Special Collections
     *   Museum Archives
     *   Historical Society Archives
     *   Students studying archives
     *   Students with Archival Internships
  *   Takeovers will happen one work week out of each month (Monday-Friday)
  *   Posting at least once per day is encouraged but not required
  *   Posting includes posts on the page as well as stories. Take advantage of Instagram’s unique features such as polls, questions, and swipe ups to engage with the audience
  *   Examples and ideas for posts include but are not limited to:
     *
Introduction of yourself and your repository
     *   Collection highlights
     *   Projects you're working on
     *   Public displays, exhibits, or events
     *   Behind the scenes
     *
#ThrowbackThursday post
     *   Conclusion or Goodbye Post
  *   Hosts will be given the SOA log-in and can choose to pre-plan their content or post spontaneously
  *   It is recommended to use a mix of media (photos, videos, music if relevant, text)
  *   Use hashtags to increase engagement. Include #OhioArchives and #OhioArchivists with every post. Suggestions of other hashtags you may want to use:
        *   #ArchivesofInstagram
        *   #ArchiveDive
        *   #FromTheArchives
        *   #OnThisDay
        *   #MemoryMonday
        *   #TimeCapsuleTuesday
        *   #WaybackWednesday
        *   #FlashbackFriday
  *   Please use the account to like and respond to comments on the posts from your takeover
  *   Please do not follow accounts or like posts in the feed while logged into the account
  *
Posts can be used to promote engagement with professional accounts, but not personal

Questions? Contact Emily Gainer<mailto:erlockh at uakron.edu> or Amber Bales<mailto:bales.94 at osu.edu>, co-chairs Marketing & Communications Committee<https://ohioarchivists.org/committees/marketing/>.



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