[OPLIN 4cast] OPLIN 4Cast#160: So you have a Twitter account...now what?

[Bobbi Galvin]

*OPLIN 4Cast#160: So you have a Twitter account...now what?
*January 14, 2010


  /4casting technologies that could have an impact on public libraries./

There are so many potential uses of Twitter for libraries and your 
patrons are already using it, so it's a great medium to add to your 
marketing efforts.  In just a few sentences a day, it doesn't require 
much time to make a big impact.

The essence of Twitter is conversation. Libraries, unfortunately, seem 
to be using it as a broadcast system.  Instead, encourage your followers 
to interact with the library staff --- ask followers questions, share 
interesting links, re-tweet interesting posts, and reply when people 
message you directly.  Learn from others' Twitter posts.  Follow people 
who know about your interests.  Information sharing on Twitter is a 
two-way street.

*/Fact:/*
The OPLIN staff was trying to come up with a list of Ohio public 
libraries that are on Facebook and Twitter this week. Finding none, we 
created our own statewide directories 
<http://www.oplin.org/communications>.  If you would like to have your 
library added, please e-mail support at oplin.org 
<mailto:support at oplin.org> all of the relevant details. /Reminder:  
Check the link <http://www.oplin.org/communications> later to see who 
has been added./

    * The 10e20 blog <http://www.10e20.com/> is good about telling us
      how to manage our online presence using social media.  They've had
      a couple of good Twitter articles lately such as Are you overly
      self-promotional?
      <http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/>
      and The Passion of the Crust: How Enthusiasm Creates Social Media
      Success
      <http://www.10e20.com/blog/2010/01/07/how-enthusias-creates-social-media-success/>

    * Need some examples of good, active Twitter accounts?  Try Top 100
      Librarian Tweeters
      <http://www.bestcollegesonline.com/blog/2009/03/26/top-100-librarian-tweeters/>,
      the LibSuccess Wiki
      <http://www.libsuccess.org/index.php?title=Twitter> and Who should
      I follow?
      <http://sites.google.com/site/scrlctwitter/who-should-i-follow->

    * A Brief and Informal Twitter Etiquette Guide
      <http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/>

    * 14 Ways to Use Twitter Politely
      <http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14_ways_to_use_twitter_politely.php>

*/Cool fact from the 4Cast:/*
There may be psychology behind Twitter.  The Hierarchy Of Tweets - 
Analysing The Psychology of Twitter 
<http://www.theinnovationdiaries.com/2009/03/24/the-hierarchy-of-tweets-analysing-the-psychology-of-twitter/>

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-- 

Bobbi Galvin
OPLIN Customer Relations&  Support
P: 1-888-966-7546
www.oplin.org

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