[OPLIN 4cast] OPLIN 4Cast #260: Mobile device usage patterns

[Editor]

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OPLIN 4Cast

OPLIN 4Cast #260: Mobile device usage patterns
December 14th, 2011

<http://www.oplin.org/4cast/wp-content/uploads/2011/12/yahoo-mobile-survey.png>It's 
been about six months since we've done a /4cast/ post specifically about 
mobile computing, but that doesn't mean we've forgotten about it. OPLIN 
has just finished the process of building mobile versions of all our 
library Dynamic Website Kits <http://oplin.org/webkit>, so mobile has 
been very much on our minds. But while we had our heads down working on 
mobile, we missed seeing an interesting whitepaper 
<http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf> [pdf] 
Yahoo! did a few months ago about "Mobile modes: How to connect with 
mobile consumers." It contains some enlightening insights into how 
people actually use mobile devices.

    * Infographic: The top things people do on mobile
      <http://www.yadvertisingblog.com/blog/2011/08/16/infographic-the-top-things-people-do-on-mobile/>
      (Yahoo! Advertising Blog) "Not surprisingly, the most popular
      mobile mode, representing 38% of mobile activity time per day, is
      Connect which includes the ubiquitous social networking sites like
      Facebook and Twitter, as well as email and instant messaging.
      People spend roughly 18 minutes each day connecting with family,
      friends and associates via their mobile phone. The next most
      popular mobile modes were Search and Entertain at approximately 15
      percent of mobile time each, followed by Manage and Inform at
      around 10 percent apiece. Shopping and Navigate represent the two
      lowest activity modes with single digit time allotments."
    * Understanding consumer mobile usage
      <http://www.smartinsights.com/mobile-marketing/app-marketing/consumer-mobile-usage/>
      (Smart Insights/Dave Chaffey) "We all know from our personal use
      of mobiles that, if we have a smartphone, we'll prefer apps for
      some tasks and browsers for others. This research gives a nice
      clear statement on what these mobile tasks are."
    * Yahoo! looks at how users consume the mobile web
      <http://www.gomonews.com/yahoo-looks-at-how-users-consume-the-mobile-web/>
      (GoMo News/Tony Dennis) "The company has made a number of key
      discoveries. One of these being that time of day matters. The
      highest proportion of ad recall is during the hours of 6am to
      12pm. Another is that mobile isn't always on the go - many people
      are simply using their mobile phones in down times. One third of
      total time spent on the mobile device is spent while at home."
    * Yahoo! study reveals much on mobile Internet usage
      <http://4psdigitalagency.com/yahoo-study-reveals-much-on-mobile-internet-usage/>
      (Digital Agency) "With mobile users spending 16% of their online
      hours searching the mobile web to find specific information,
      whether that be directions to a nearby restaurant or a word
      definition, the point is that leveraging your business' mobile
      sites is a must. The need for a mobile version of websites is now
      past argument, with businesses who do not offer a mobile version
      of their site obviously missing out on an big opportunity. This
      also means that just having a mobile site is not enough, but you
      also have to optimise your mobile site to do well in search."

*/Survey fact:/*

The survey gathered mobile usage data and attitudes of 3,844 consumers 
aged 13-54.
------------------------------------------------------------------------
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